Saga SV drives renewed surge in Proton sales

Saga SV drives renewed surge in Proton sales

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Proton’s newly-launched entry-level model, the Saga SV, has hit the ground running with over 22,000 units sold in its first four months in the market. Priced from RM33,438, the basic 1.3-litre sedan was a driving force in catalyzing a 42% jump in sales from the second to third quarter in 2013, a period which saw 43,260 Proton vehicles find homes throughout the country.

The numbers represent a 27% year-on-year increase in third quarter sales for the company, and as far as the Saga range is concerned, it is a staggering 72% jump in sales from the Q2 going to Q3 2013. Without mentioning specific numbers, Proton also claims that the newly-launched Suprima S has received ‘strong interest’ from customers.

“The Saga SV has received overwhelming response from the general public, and we are grateful to Malaysians for this. We believe that the Saga has always had a soft spot in the hearts and minds of Malaysians, and with its unique selling propositions (USPs), 3-Star ASEAN safety rating and highly competitive pricing from only RM33,438, the Saga SV will continue to strengthen its position as the consumer’s preferred choice of entry-level sedan,” said the Chief Operating Officer (Commercial) of Proton, En Hisham Othman.

“While we have seen very encouraging growth in the domestic market, we know that the automotive landscape is extremely challenging and competitive. But we have what it takes to be the market leader again, and we will continue to work hard to improve to increase our sales volume to recapture the market share with our core products,” said En Hisham.

Hisham also promised that more is to come from Proton, emphasizing that, “Malaysians can look forward to new introductions from Proton within the next six months, as we continue to provide a variety of models that meets the needs and expectations of the public, products that offer driving enjoyment and customer satisfaction on every aspect, and most importantly, good quality and safe cars that offer value-for-money.”

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