Continental Automotive Group Malaysia visits Sinar Ceria Home in Alma, Bukit Mertajam

Continental Automotive Group Malaysia visits Sinar Ceria Home in Alma, Bukit Mertajam

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Official Press Release from Continental Automotive Group Malaysia

Continental Automotive Group Malaysia visited the Sinar Ceria Home in Alma, Bukit Mertajam. As New Year brings new hopes, Continental fulfilled the wishes of the children from Sinar Ceria Home to have new school uniforms and shoes when they resume classes next week. All the children were happy as they each received 2 pairs of new school uniforms, shoes and socks, along with a new school bag and some stationery. Continental also provided their home with some daily basic necessities and groceries.

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Continental staff, Pastor Parkiam & Children from the home

The home which was founded and managed by Pastor Pakiam since 2004, currently houses 14 children. It provides shelter for abandoned children from age 2 and above. Pastor Parkiam depends fully on charitable contributions to cover the needs of the children and maintenance of the home.

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Some of the boys happily in their new school uniforms

Continental believes that social commitment is contingent on economic success. To Continental, achieving sustainability means establishing an acceptable balance between the economic requirements of the Corporation and the valid expectations of its interest groups.

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Ms Jalilah Abdullah (Continental’s HR Manager) distributing the new back-to-school items to one of the children, Shangkari.

Treating people and the environment in a responsible manner plays a fundamental role in our success as a global corporation. As partner to a large number of social groups, Continental supports projects and campaigns beyond the actual activities of our Corporation

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