PROTON Achieves Impressive Sales Growth In July 2024
PROTON has kicked off the 2nd half of 2024 with impressive sales growth, reporting a total of 15,103 vehicles sold in July (domestic and export markets). This marks a strong 37.3% rebound compared to June, which saw lower production due to a planned plant shutdown for scheduled operations improvements. The July sales figure is PROTON’s highest monthly total since September 2022, and keeps it as the 2nd-best-selling automotive brand in Malaysia.
As of the end of July, PROTON’s year-to-date (YTD) sales is 88,799 vehicles. The total industry volume (TIV) for the month is estimated to be 73,761 units, representing a 27.1% increase from June. Based on that, PROTON’s estimated market share for July rose to 20.5%, reflecting its performance a highly competitive environment. 
The Proton Saga continues to be a crowd favorite, celebrating its 39th year of continuous production with a stellar sales month. In July, PROTON sold 7,855 units of the Saga, marking the model’s best performance since October 2013. This brings its YTD sales to 42,693 units, an 8.8% increase over the same period last year, putting it on track for a remarkable sales year.
Other models in the PROTON lineup also showed strong performance. The Proton X50, after reclaiming its position at the top of the B-segment SUV class, saw its best sales month of the year with 2,585 units sold, bringing its YTD total to 12,789 units.
Meanwhile, the Proton Persona also achieved its best month of 2024, with 1,911 units sold, contributing to a YTD total of 11,664 units. The Proton S70, a leader in the C-segment sedan class, recorded 1,636 units sold in July, bringing its cumulative YTD figure to 12,550 units. The combined sales of the Persona and S70 affirm PROTON’s strategy of dominating the B and C-segment sedan markets.
The Proton X70 recorded sales of 302 units in July as the company ran down inventory to prepare for the launch of the 2025 Proton X70 in August. On the other hand, the Proton Iriz achieved 537 units sold, and the D-segment Proton X90 SUV registered 277 sales.
“July has been the best sales month for PROTON in 2024 so far, setting the tone for what we hope is a productive 2nd half of 2024. There are many plans to be executed in the coming months, starting with the 2025 Proton X70 which will be launched in August. At the same time, the groundwork for the launch of PROTON’s first EV model is also proceeding rapidly, which will lead to the launch of the first Malaysian EV,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.
With these developments, PROTON is confident in continuing its momentum and further strengthen its position in the Malaysian automotive market.
