Stellantis To Introduce New Electrification Plan And EV Platform In ASEAN

Automotive group, Stellantis, is looking to apply its new mobility solutions here in ASEAN, which includes introducing an electrification (EV) plan. Stellantis is a grouping of 14 automotive brands including Peugeot, Citroën, Ram, Maserati, Alfa Romeo, and Jeep.

Stellantis is planning to bring the STLA Medium platform to the ASEAN region. Unveiled globally in June 2023, STLA Medium is one of its 4 global BEV-by-design vehicle platforms with state-of-the-art features, including best-in-class range of 700 kilometers, energy efficiency, embedded power and charging power.

Aligned with its commitment to long-term sustainability and its bold ambitions of its Dare Forward 2030 strategy, Stellantis is investing over RM2 billion (€400 million) to introduce the STLA Medium platform. The platform will enable Stellantis to produce multi-energy vehicles (BEV, ICE, MHEV) in ASEAN for ASEAN which can result in local sourcing opportunities for local suppliers and manufacturers worth over RM5 billion (€990 million) within the next 4 years.

Through this investment, Stellantis is aiming to lead the shift to electrification in ASEAN markets where it can unlock many new opportunities that extend beyond manufacturing. This could include growth resulting from developing a local electrification ecosystem, including the local assembly of battery packs and related new job opportunities, which will stimulate local business activity and positively impact the economy.

“Stellantis’ ASEAN growth and expansion plans align with the company’s global commitment to achieve net carbon zero output by 2038 by reducing its environmental impact and promoting sustainability. A big part of our ASEAN plan centers around innovation that comes with the shift to electrification and technology. This will position Stellantis at the forefront of a new era of mobility solutions. The potential of EVs is immense in ASEAN and we want to lead the expansion of electrification in this region. Producing EVs here in ASEAN includes the development and engineering of vehicles tailored to the specific needs of local consumers in this region,” said Daniel Gonzalez, Chief Operating Officer for ASEAN & General Distributors at Stellantis.

In line with its ambitions for the ASEAN region, Stellantis is partnering with the Indonesian government and other Indonesian stakeholders as part of its localisation and upstream battery materials investment plan to support its electrification strategy. This includes an agreement with its business partner in Indonesia, Indomobil Group, an experienced local integrated automotive company, to begin local assembly of Citroën electric vehicles in 2024.

Furthermore, in July 2023, Stellantis became a member of the international consortium formed to develop a “Responsible Green Electric Vehicle ecosystem” in Indonesia. Having these initiatives will help Stellantis grow its presence in Indonesia in support of its goals in the region.

In 2021, Stellantis had acquired 100% ownership of the Gurun plant in Kedah and established its India and Asia Pacific Regional HQ in Kuala Lumpur as part of its “Built in ASEAN for ASEAN” roadmap. Stellantis is evaluating the potential of the Gurun plant as a regional manufacturing hub to manufacture battery electric vehicles (BEVs) for both domestic and export markets in ASEAN. The plant currently produces key Peugeot models including the 2008, 3008 and 5008 which are distributed in Malaysia as well as its neighbours the Philippines, Thailand and Cambodia.

Additional growth initiatives in the region include the establishment of a fully functional Regional Training Academy and Centre for competency-based upskilling in Product, Commercial, and After-sales services, as well as forging business partnerships with local companies to develop new mobility solutions and services for the ASEAN region.

The ASEAN & General Distributors organization is a vital part of the India & Asia Pacific (IAP) region. The IAP region is one of the “Third Engine” growth regions of Stellantis together with South America and the Middle East & Africa.

Stellantis, with over €180 billion in net revenue achieved in 2022, and a commercial presence in 130 markets, is focused on driving the adoption of BEVs in the ASEAN region through its portfolio of upper mainstream European brands, global SUVs, American brands, and luxury and premium marques. The automaker aims to have over 75 BEVs and to reach global annual BEV sales of 5 million vehicles by 2030.