AmGeneral Insurance Is Now Known As Liberty General Insurance
AmGeneral Insurance Berhad is now known as Liberty General Insurance Berhad subsequent to a merger exercise. As part of this merger that solidified on 1 April 2023, Liberty had entered into an exclusive 20-year bancassurance partnership to distribute general insurance products with AmBank Group, which now holds a 30% stake in Liberty. Liberty General Insurance is a wholly owned subsidiary of Liberty Mutual Insurance, which acquired the entire stake in AmGeneral Insurance in July 2022. Previously, AmGeneral was owned by AmBank Group (51%) and Insurance Australia Group (49%). 
As the leading general insurer in Malaysia, Liberty General Insurance aims to offer enhanced insurance options to Malaysians and deliver a more comprehensive and holistic coverage tailored to their needs. Liberty offers coverage across its 3 brands i.e. Liberty Insurance, Kurnia Insurans, and AmAssurance, involving motor, home, business and medical insurance. It has over 8,000 dedicated agents and partners, serving over 3 million customers. 
In line with one of Liberty’s values of “Making Things Better”, the company envisions to be the best place to work at, by fostering an inclusive culture while creating a flexible workplace environment to drive innovation. and deliver better services to its customers. The company had recently moved to its new home i.e. Liberty Insurance Tower at Pavilion Damansara Heights.
“Our goal is to continue fulfilling our purpose: to help our people, customers and communities embrace today and confidently pursue tomorrow in a changing world, guided by our mantra of integrity, profitability and growth,” said Puneet Pasricha (Pasha), Chief Executive Officer of Liberty General Insurance Berhad.
“We are thrilled about the possibilities this alliance brings as it enables us to bring the best of both worlds. I am therefore confident that we will emerge as a leading insurance player,” he added.
Pasha also stated that Liberty is on a mission to be the largest profitable insurer, an insurer of choice as the most trusted brand in Malaysia and the best place to work. This will be driven by best-in-class underwriting & product innovation, leveraging on data & analytics insights and technology advancements, exceptional customer / partner experience and responsible DEI & ESG practices.
Enhancing the employee performance experience will further help it accomplish its goals by building a high-performing, inclusive and equitable culture where employees of all backgrounds want to come together and win. “Our main priority is to strengthen our relationships with our customers and stakeholders. You know that you can always count on Liberty as your dependable insurer,” he said.
To find out more about Liberty General Insurance, visit www.libertyinsurance.com.my.
