For 20 the past years, BMW Group Malaysia has had an unwavering commitment to move forward, transcending conventional norms within the Malaysian automotive industry and showcasing its dedication to embracing the future of innovation. As pioneers in the premium electric vehicle (EV) segment, BMW Group Malaysia currently stands as the premium EV automaker with the highest volume of sales in the country, in addition to presenting the largest portfolio of luxury EVs available in Malaysia.
‘Forwardism, by BMW’ is an experiential event where luxury meets cutting-edge innovation, alongside an electrifying roadshow to redefine the future of Electrified Mobility in Malaysia. This is BMW Group Malaysia’s next step toward bringing Sheer Driving Pleasure to an electrified future as it celebrates 20 Years of Excellence.
This exclusive event hosted by BMW Group Malaysia aims to present an immersive and interactive experience of the BMW Group’s Forwardism philosophy that merges art with luxury, reimagining what was once impossible and pushing boundaries of automotive excellence. At the forefront of this show is BMW Group Malaysia’s latest testament to Forwardism – the BMW i7, a true-all electric luxury automobile that blends innovation, visionary design, and sustainability seamlessly with luxury and performance.
The Forwardism event is happening this weekend (23 – 24 September 2023) at the open air car park next to Mandarin Oriental hotel in Kuala Lumpur. Although open to public (from 10 AM to 10 PM), entry is only by prior registration of attendance. You can secure an entry via https://forwardism-by-bmw.bmw-events.com.my/registration.
The Forwardism concept will also be brought to 5 locations in 4 major cities to further drive BMW’s mission of an Electrified Future. From now until 12 November 2023, the ‘Forwardism, Pop-Up by BMW’ roadshow will provide visitors a chance to experience BMW’s all-electric models as well as the availability of exclusive financing and charging solutions.
This roadshow is a chance to experience the possibilities of sustainable mobility through some of the exceptional BMW i models such as the BMW iX1, BMW iX3, BMW i4, BMW iX as well as the pinnacle of Forwardism, the BMW i7. These models will be available for test drives, allowing visitors to experience Sheer Electric Driving Pleasure first-hand.
The Forwardism, Pop-Up by BMW dates and locations are:
- AEON Bandaraya, Malacca (September 14 – 17, 2023)
- 1 Utama Shopping Centre, Klang Valley (September 21 – 24, 2023)
- AEON Kinta City, Ipoh (October 12 – 15, 2023)
- Mid Valley Southkey, Johor Bahru (November 1 – 5, 2023)
- Pavilion Bukit Jalil, Klang Valley (November 8 – 12, 2023)
BMW Group Financial Services Malaysia will also be on-ground throughout the roadshow to offer attractive financing options, including exclusive Easy Drive cash rebates of up to RM15,000 to drive the adoption of sustainable mobility across the country. As an added bonus, complimentary charging vouchers of up to RM800 will be offered with selected BMW i models, courtesy of charging partner JomCharge.