PROTON Management Checks Out smart #3 In Shanghai
PROTON’s senior management were at the Auto Shanghai 2023 recently to attend the global debut of smart #3. This new sports utility coupe is the brand’s second EV model after the #1, and is set to make its premiere in Europe later this year before becoming available for purchase.
Last year, PROTON had committed to expanding into the New Energy Vehicle (NEV) market as it entered an agreement to be the official importer and distributor for smart vehicles in Malaysia and Thailand, through its subsidiary PRO-NET. The company is planning to launch the smart #1 in Malaysia in Q4 2023, followed by the smart #3, which will first be available for sale in China and Europe before expanding to other markets such as Malaysia.
According to Dr Li Chunrong, Chief Executive Officer of PROTON and Chairman of PRO-NET, the company will enter the NEV market in Malaysia, taking part in the government’s objective to transform the country into a regional hub for next-generation vehicles (NxGV). The introduction of the mild hybrid powered Proton X90 will be the first step, followed by the launch of the smart #1. However, it is considering to accelerate its NEV product introduction timeline after signing a Heads of Agreement (HoA) with Geely, and a subsequent visit to the Zeekr intelligent factory by the MITI Minister.
In preparation for the smart #1’s launch, PROTON has conducted limited test sessions with selected media at its test track. There are plans for further sessions with the media as well as public previews before it goes on sale. Additionally, PROTON is focused on planning for the smart #1’s launch, including dealer recruitment, charging solutions, and innovative ways to provide customers with a brand experience that aligns with the core values of the smart brand.
“Ultimately, we envision PRO-NET to be the main driver for EV models at PROTON, meaning that we will also add to the range of smart models in Malaysia in the future. Our resources are fully focused on ensuring the smooth market introduction of the #1 and that customers will receive the support expected by buyers of a premium EV product,” added Dr Li Chunrong.
