Sime Darby Teams Up With Galeon Group To Retail BMW In Indonesia
Sime Darby Berhad, via its subsidiary Sime Singapore Ltd, has teamed up with Galeon Group to enter the Indonesian automotive market. The joint venture formed PT Performance Motors Indonesia and marks Sime Darby Motors’ first venture into Indonesia. Sime Darby Motors is the automotive arm of Sime Darby Berhad.
PT Performance Motors Indonesia will have presence in Jakarta and Medan via 2 dealerships representing BMW and MINI. It will also serve as a springboard for the joint venture’s expansion into other provinces in Java and Sumatra, as the BMW Group seeks to grow its network in Indonesia.
“This new joint venture is part of Sime Darby Berhad’s strategy to grow our Motors operations in Asia Pacific. Indonesia, being a country with one of the largest automotive markets in the region, and with a large and fast-growing middle and upper middle class – is a very important market for us,” said Sime Darby Berhad Group Chief Executive Officer Dato’ Jeffri Salim Davidson.
“We are delighted to collaborate with Galeon Group to realise our expansion plans. Galeon, having been in the automotive business since 1989, has the critical expertise and understanding of the local automotive scene,” he added. “We appreciate BMW Group’s trust in Sime Darby Motors, and we look forward to continue growing with BMW Group Indonesia as a strategic partner, and to work closely to grow the BMW and MINI brands in Indonesia”.
BMW Group Indonesia President Director Ramesh Divyanathan said, “We welcome the entry of Sime Darby Motors into BMW Group Indonesia’s dealer network and its partnership with Galeon Group. This is a clear sign of confidence in BMW Group Indonesia’s presence here and the strong sales performance of BMW and MINI brands in this market, both of which set new records in 2022. BMW Group Indonesia is a wholly owned Munich-based BMW AG subsidiary. Having been established more than 22 years ago, this subsidiary reflects the BMW Group’s confidence in the long-term future of Indonesia, demonstrating that we are here to stay”.
Leonel Gozali, Principal of Galeon Group said that together with Sime Darby, it would be able to accelerate growth via brand expansion to include the MINI brand and expand its territory outside of current locations. “Sime Darby has valuable experience in the automotive sector across the value chain and would make great partners to grow together,” said Leonel. “With Sime Darby’s strong automotive and BMW experience, solid back-end systems, and strong financial capacity to support growth, we are confident that this partnership would bring success”.
