Cycle & Carriage Johor Bahru Presents Customers With Mercedes-Benz Star Experience

Cycle & Carriage Johor Bahru Presents Customers With Mercedes-Benz Star Experience

Cycle & Carriage recently presented its customers with the Mercedes-Benz Star Experience, an immersive lifestyle and educational event curated specially for Mercedes-Benz owners. The personalised and exclusive event was held at the Cycle & Carriage Johor Bahru autohaus which wears the latest Mercedes-Benz Brand Presence and is currently home to the only Mercedes-Benz Malaysia Certified Body & Paint Centre in the Southern region.

The immersive luxury experience started off with a look into the future and the brand’s efforts in innovation. Customers were brought through a presentation on vehicle electrification as well as the Mercedes Me Connect application, which showcased how Mercedes-Benz owners can access and control their vehicles remotely via smartphone.

In line with the move to an electrified future, customers were also given a workshop tour to view the latest service and repair technologies, with special focus on the technology created for Mercedes-Benz plug-in hybrid and Mercedes-EQ vehicles. Delving further into Cycle & Carriage’s brand strength in premium services, customers were also given a demonstration on body repairs and the value of using genuine parts at the service centre by a service expert skilled in fixing a wide range of Mercedes-Benz vehicles.

To further create awareness and inspire the adoption of premium electric vehicles, Cycle & Carriage product experts also gave customers an in-car tour of the EQS 450+ by Mercedes-EQ, showcasing the unique features of the future-forward vehicle. They also had the opportunity to learn about using the Mercedes Me service to gain better understanding on its enhanced offerings to achieve a luxurious and seamless digital experience on the road.

Cycle & Carriage Bintang Bhd_Mr. SV Balasubramanian_General Manager_Head of Aftersales“The Mercedes-Benz Star Experience held today at Cycle & Carriage Johor Bahru aims to create an exceptional experience the finer things in life, specially curated for Mercedes-Benz owners. This immersive session is also our appreciation to our customers, whilst offering them a more comprehensive understanding of the premium services we provide for their Mercedes-Benz needs,” said Cycle & Carriage General Manager – Head of Aftersales, Mr. SV Balasubramanian.

Invited customers were also presented with a luxurious 3-course chef-curated lunch as part of this immersive experience into Mercedes-Benz luxury. Customers were also treated to a variety of lifestyle pop-up booths throughout the Cycle & Carriage Johor Bahru autohaus.

Reflecting the brand’s passion for exceptional living, the activities ranged from an interactive golf simulator, premium trendy hair styling experience by Toyako Image Maker Styling, sweet treats of Inside Scoop ice cream, and a coffee brewing workshop. Visitors also got to enjoy some retail therapy and picked out their latest favourites from the extensive display of Mercedes-Benz merchandise to add to their collection, while enjoying the additional 20% discount.

Those keen to learn more about the services offered by Cycle & Carriage can head on over to Cycle & Carriage Johor Bahru. Cycle & Carriage Johor Bahru is the largest and only Mercedes-Benz Malaysia Certified Body & Paint Centre in the Southern region of Malaysia.

Visit or to stay up-to-date on the latest Cycle & Carriage happenings.


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