Sime Darby Auto ConneXion To Strengthen Ford Presence In Penang
The exclusive distributor of Ford in Malaysia, Sime Darby Auto ConneXion (SDAC), is set to strengthen the brand presence of Ford in Penang with a new 3S centre. The company recently held a ground-breaking ceremony for a new facility in Seberang Prai.
Upon completion, customers will be able to experience state-of-the-art facilities at this new Ford 3S Centre, built from ground up in line with Ford’s global standards. This 3S centre is thus set to elevate the customer experience and brand image particularly in the northern region. With an estimated investment of RM16.6 million for this set-up, this 3S centre will have 45,000 square feet of space housing a showroom that can display up to 6 vehicles, and a workshop with 18 service bays.
The facility is located along Jalan Baru in Seberang Prai, Penang, for easy accessibility, and is expected to be completed in the first quarter of 2024.
“This is indeed a significant milestone for us. As a 3S Centre offering end-to-end services, the facility will offer greater convenience and accessibility for Malaysians. This investment is a clear reflection of our commitment to meet the needs of the market, as we strive to raise the bar in elevating the customer experience,” said Turse Zuhair, Managing Director of Sime Darby Auto ConneXion, who was present at the ground-breaking ceremony along with George Ngian, Head of Distribution Sales of SDAC, and Peter Chan, Dealer Principal of SDAC Penang.
DJ Simpson, Managing Director of Ford Asia Pacific Distributor Markets, added, “Together with our distributor partner Sime Darby Auto ConneXion-Ford, we are pleased to continue to expand our network in Malaysia with this latest facility. Penang is a key market with strong prospects for Ford and Sime Darby Auto ConneXion. By reinforcing our presence here, this will enable us to continue bringing our growing line-up of world-class vehicles and top-notch services to customers in the northern region.”
For more information about SDAC and Ford, visit www.sdacford.com.my.