Jaguar Land Rover Ara Damansara Showroom Gets Tech Upgrade

Jaguar Land Rover Ara Damansara Showroom Gets Tech Upgrade

L-R: Kelvin Chuah, Head of Sales, Jaguar Land Rover Malaysia; Jeffrey Gan, Managing Director, Retail & Distribution, Sime Darby Motors Malaysia; Syed Ahmad Muzri Syed Faiz, Managing Director, Jaguar Land Rover Malaysia; Dato’ Alby Chong, Group Chairman, Secure Group.

Jaguar Land Rover Malaysia (JLRM) had recently upgraded its Ara Damansara showroom in Sime Darby Motors City to provide more modern conveniences to its customers. JLRM is a two-time winner of the Jaguar Land Rover Retailer of the Year (Asia Pacific) Award. As part of its roadmap to further enhance customer experience, the Ara Damansara showroom offers bespoke capabilities with its personalisation studio.

This includes a full colour palette along with trims and upholstery materials for customers to touch and feel, as well as a detailed configurator which allows for customised specification of special-order vehicles. With this flexibility, you will be able to configure your vehicle according to your preferred specifications, and have it visually simulated on a 75″ screen based on your selection.Jaguar Land Rover Malaysia_Ara Damansara_Personalisation Studio_Configurator

The upgraded showroom now also features 2 Robot Assistants as part of its tech update. The introduction of the two Robot Assistants is part of JLRM’s efforts to embrace customer-facing autonomous service. The robots are part of a collaboration between JLRM and Secure Robotics, a leading provider of modern technologies in Malaysia.

Equipped with wireless internet connectivity, laser radar sensors, GPS and voice, facial and image recognition, the robots provide a novel experience for customers. It also allows for better human resource management for the company.

Jaguar Land Rover Malaysia_Ara Damansara_Showroom_Sime Darby Motors City“As part of Jaguar Land Rover Malaysia’s digital transformation, the introduction of the robot marks the next step in raising the bar for customer experiences. Furthermore, as Malaysia transitions into the endemic stage, the robot also allows for customer interaction with a reduced risk of transmission. There are wide applications for technologically-driven autonomous services such as this and we look forward to exploring this further,” Jeffrey Gan, Managing Director, Retail & Distribution, Sime Darby Motors Malaysia said.

Syed Ahmad Muzri Syed Faiz, Managing Director of Jaguar Land Rover Malaysia, commented, “In line with our strategy to reimagine the future, we strive to offer modern luxury through unique customer experiences. The partnership with Secure Robotics provides the opportunity to leverage on advanced technology. We are piloting the robots at our Ara Damansara showroom and aim to continue this collaborative journey to expand our capabilities and further elevate the automotive experience for our customers.”

Meanwhile, Dato’ Alby Chong, Group Chairman, Secure Group, added, “Being a leading solutions provider of fully automated and highly intelligent delivery robotics in Malaysia, we are pleased to collaborate with Jaguar Land Rover Malaysia to introduce our smart robots which have a host of capabilities. Given our track record and expertise in robotics, we are indeed well-positioned to support Jaguar Land Rover Malaysia’s evolution in technological advancement to better serve customers.”

Along with the enhancement of services and elevated personalisation infrastructure for vehicles, JLRM is also currently developing a digital refreshment order management programme. Through this, customers will be able to review menus and place orders through a digital platform at a designated dining area. With these technologies in place, JLRM expects to further improve the customer experience for both purchasing and ownership at its Ara Damansara showroom, which is the largest Jaguar Land Rover facility in Southeast Asia.

You are welcome to experience a taste of modern luxury at Jaguar Land Rover Malaysia Ara Damansara in Sime Darby Motors City. Or visit / for more information.


Leave a Reply