Continental Tyre Malaysia and Castrol Malaysia have agreed via a memorandum of understanding to explore joint initiatives. This partnership aims to strengthen both the Continental and Castrol brands in Malaysia by leveraging on each other’s extensive dealer network, high quality offerings, and expertise to offer better customer experience.
“There is a steady demand for both brands and our products in the market amongst the premium vehicle owners, and we saw a great opportunity for us to come together to consolidate our offerings to serve our customers better. We believe that with both brand’s long-standing service and excellence in the market, we will continue to be the preferred brands in automotive maintenance,” said Ms Andrea Somorova, Managing Director of Continental Tyre Malaysia.
Gan Wee Kiong, Market Sales Director of Castrol Malaysia & Singapore added, “This partnership is a testament to both brand’s commitment to safety and customer satisfaction as together we join forces to further build our brand presence in Malaysia. Through our combined expertise that supports new opportunities, we will continue to lead and innovate in securing global market leadership when it comes to service and maintenance.”
This proposed collaboration could see both brands offer motorists in Malaysia a combined trade loyalty programme which allows them to enjoy various deals, incentives, redemptions, and rewards. Both brands are also working towards a partnership to establish joint branded outlets nationwide, with plans to grow and expand.
For more information on Continental Tyres, please visit www.continental-tyres.com.my or www.facebook.com/continental.malaysia. For information on Castrol Malaysia, please visit www.castrol.com/my or www.facebook.com/castrolmalaysia.