Mitsubishi Motors Continues Expanding Its Market Presence In Malaysia

Despite the challenges facing the market in the last couple of years, Mitsubishi Motors Malaysia (MMM) continues to ride a high, especially in its last fiscal year (April 2021 – March 2022), and expanding its presence in the country.

For Fiscal Year (FY) 2021, the company recorded a sale of 19,217 vehicles, a 66% year-on-year increase, despite the Total Industry Volume (TIV) shrinking by 6.7%. This achievement effectively places Mitsubishi Motors within the top 3 spots of the non-national automotive category.

Helping the brand gain traction is the XPANDER which has contributed significantly to the MMM’s sales figures. The XPANDER continues to dominate the non-national MPV segment as MMM sold 9,065 units of this 7-seater MPV. This works out to about 47.2% of the company’s total sales. The Mitsubishi Triton pickup truck still remains a solid contributor to the company despite newer choices in the market. In FY 2021, MMM sold 9,420 units of the Triton, a 24% year-on-year jump. The Triton’s market share in Malaysia is about 21.4%.

“In general, the past two years have been tough on the automotive industry, not only with the rising cases of Omicron but floods that affected the Klang Valley and East Coast region, as well as parts or chips shortage. There were many hurdles for the industry to overcome, thus for our sales performance to grow is a significant triumph for us. We take this chance to thank the Malaysian government for initiating and extending the SST exemption these last couple of years. With this, our customers could enjoy extra savings while it also gives us the time to fulfil all booking orders made,” said Shinya Ikeda, Chief Executive Officer of Mitsubishi Motors Malaysia.

“The company will continue to charge forward with strong momentum for 2022. We are aware that a large number of our customers aim to purchase their cars before the SST exemption expires by end of June. We are continuing our best efforts to meet the booking numbers, and we have already increased our production capacity while maintaining a high level of product quality. Our customers are the ones that put us here, thus providing them with utmost convenience and confidence towards the brand is our utmost priority,” he added.