MICHELIN Malaysia has introduced the BFGoodrich Trail-Terrain T/A tyre for recreational use. This premium “on-road plus” tyre promises superior on-road performance but with light off-pavement capability.
“The BFGoodrich Trail-Terrain T/A responds to the post-COVID adventure mindset and the growing DIY trends that target drivers of All-Wheel-Drive (AWD) crossover utility vehicles (CUVs), sports utility vehicles (SUVs), and light trucks. These are adventure-ready vehicles offering versatility for hobbies, carrying gear, and outdoor recreational activities – perfect for the next exploration ahead,” said MICHELIN Malaysia’s Managing Director, Oliver Biggart.
As its slogan “Lives on the road, loves to get away” suggests, the new BFGoodrich Trail-Terrain T/A is built to last, equipped for every season, and engineered to explore in all weather and road conditions.
“Due to the pandemic, not only has leisure travel replaced the work commute, but people are increasingly looking to go outdoors, or turning to home improvements and DIY projects. Thus, they need vehicles that are ready for anything. The BFGoodrich Trail-Terrain T/A that values the freedom and versatility of All-Wheel-Drive CUVs, SUVs, and light trucks, is therefore the perfect tyre at the perfect time,” added Biggart.
The BFGoodrich Trail-Terrain T/A tyre features 3 advantages:
- Built to Last, thanks to an optimised footprint design featuring Full-Depth 3D Locking Sipes that provide excellent tread block stability for even wear, resulting in longer tread life, as well as a quieter and comfortable ride. The tyre is also covered by a 6-year manufacturer warranty.
- Equipped for All Conditions, as the tyre is severe snow rated with a 3-peak mountain snowflake (3PMSF) rating, it continues to provide traction long after the mercury drops thanks to the Full-Depth 3-D Locking Sipes engineered to create plenty of power and grip over the full life of the tyre
- Engineered to Explore, as the tyre is designed to resist chipping and tearing in occasional gravel road usage, with the Serrated Shoulder design optimised for soft-soil traction in light off-pavement situations, without compromising road noise.
The new BFGoodrich Trail-Terrain T/A tyre is now available at selected MICHELIN authorised dealers nationwide. It comes in a total of 41 tyre sizes (23 T-rated, and 18 H-rated) that cover all key OE fitments for CUVs, SUVs, and light trucks.
To learn more, visit https://www.bfgoodrich.com.my/.