Continental Tyre Malaysia has a new Managing Director. Andrea Somorova has been appointed to lead Continental in Malaysia as of January 2022. She moves here from Continental Taiwan where she was General Manager. However, this isn’t her first time in Malaysia; she had spent 6 years here with Continental until 2010.
Somorova, from Slovakia, has over 23 years experience with the Continental Group, having started with the company in Slovakia in 1999. She then moved to Continental in Germany before assuming managerial roles in Asia, including in Malaysia, and other APAC markets. The bulk of her time with Continental (18 years) had been spent in Asia.
In Taiwan, Somorova steered Continental to achieve the highest brand awareness among the APAC markets. She also led the team through one of its most challenging periods i.e. the COVID-19 pandemic.
Andrea Somorova attributes her lasting tenure at the Continental Group to it being a dynamic company with a nurturing work culture. “It has been an amazing journey for me in Continental Group and the last 5 years leading the Taiwan business has been nothing short of extraordinary. My experience from Taiwan and beyond will serve me well in Malaysia which presents exciting opportunities for Continental, our team and our customers,” said Somorova.
“I am very excited to return to Malaysia and build on the work done previously. I look forward to guiding Continental Tyre Malaysia on its growth trajectory working closely with our teams on the ground to deliver innovative tyre solutions to our passenger and commercial vehicle customers. I always welcome new ideas from my team and believe that empowering them through trust, collaboration, and clear communication works best to deliver on our shared goals,” she said.
Andrea Somorova replaces Samir Gupta who now oversees the India Operations, while continuing to head the Central Asia Region Passenger and Light Truck Tires Replacement Business (PLT RE) for Continental.
According to Samir, Andrea Somorova will play an important part in continuing the excellent service Continental has rendered to its customers in Malaysia. “Her vast knowledge in the region and her familiarity with the Malaysian market will complement the amazing team in Malaysia who I’ve had the privilege to work with over the past 2 years.”