UMW Toyota Motor is expecting the carbon-neutral objective in the 12th Malaysia Plan to increase demand for environmentally responsible vehicles. The 12th Malaysia Plan focuses on setting the country as a carbon-neutral nation by 2050 and achieve sustainable growth. As such, the domestic market for sustainable mobility for 2022 and beyond is projected to increase in size.
With its Hybrid Electric technology, Toyota is on-track with this green agenda. To-date, Toyota has sold more than 18 million hybrid vehicles globally, and offers 45 different Hybrid Electric Vehicles (HEV) to consumers. One of these is the highly-anticipated UMW Toyota Motor’s first locally assembled hybrid vehicle the Toyota Corolla Cross Hybrid. This model is scheduled for a local launch very soon.
“Malaysians are in support of green technology and environmental sustainability, and this is evident as the orders for the new Corolla Cross Hybrid are continuing to rise since we opened for bookings in October. This shows that sustainable mobility is the way forward as the world collectively shifts towards clean and renewable fuels, as well as innovative and intelligent vehicles,” said Akio Takeyama, Deputy Chairman of UMW Toyota Motor.
“The launch of the new Corolla Cross Hybrid will mark a significant milestone for UMW Toyota Motor which will also pave the way for the energy-efficient vehicle (EEV) manufacturing industry in Malaysia. As Toyota continues to innovate, we aspire to position EEVs as a mainstream in mobility in the near future,” added Takeyama.
Moving forward, UMW Toyota Motor expects to also lead the hybrid electric market. In 2021, the Toyota brand ended the year on a high note as the leading non-national brand in Malaysia. Its market leadership currently spans several categories including the overall non-national, B-segment, pick-up and hatchback categories. The Vios continues as Toyota’s bestselling model, accounting for 31% of total sales. Meanwhile, the Hilux remains the top pick-up choice for Malaysians, a rank held since 2005.
For 2021, UMW Toyota Motor sold 72,394 vehicles, surpassing the 2020 sales volume of 59,320 vehicles. In the last month of the year, it recorded sales of 9,289 vehicles, an increase of about 9% over its November performance.
“We would like to thank Malaysians and our loyal customers for their continuous support towards our brand and choosing Toyota as their preferred road companion. We are driven by their love and passion towards our brand. Despite the most of 2021 being a rather challenging year for most sectors, including automotive, the team at Toyota showed resilience by continuously innovating to offer only the best mobility solutions to our customers who are eager to get back on the road upon the lifting of the lockdown in August,” said President of UMW Toyota Motor, Ravindran. K.