Armor All® auto care products are officially back in Malaysia. This is the world’s leading brand in high quality auto care products and is synonymous with ‘world’s first’ innovations and emerging technologies with a varied portfolio of groundbreaking products. Acquired by Energizer Holdings in 2018, the Armor All® brand in Malaysia is now part of Energizer Malaysia’s brand portfolio.
The current situation had caused a shift in consumer behaviour, with many taking up DIY activities. Even as the economy opens up again, there will be those who will continue on the DIY route either as a form of self satisfaction, or as a workout.
“At Energizer, we understand our customers’ needs, including the changing needs of car owners during this pandemic, thus turning this change into an opportunity to enter the auto care segment in Malaysia. The quality of all Armor All® formulations enables us to offer effective car care products that make cars look the best they can – at a value for money price. With products like the all-in-one and 1-step application range, it is easy to achieve professional results at home – as promised by the tagline ‘Looking good made easy’. We are confident that we are offering an impactful difference to car owners looking for a product range that is easy to use yet works wonderfully. We will also be introducing more Armor All® innovations to Malaysian car owners as we expand the product range into Malaysia in the next 6 to 9 months, leading into 2022,” said Diane Lee, Business Director – Malaysia & Singapore, Energizer Holdings Inc.
“We are confident that Armor All® will be a game changer in the consumer auto care product space in Malaysia. As a global consumer products company with a wide range of leading brands, Energizer’s mission is to lead the charge to deliver value to our customers and consumers better than anyone else. To elevate visibility for Armor All®, we’ve entered the exciting world of Grand Prix racing, with Jenson Button signing on as Armor All®’s first ever global brand ambassador. Meanwhile, in Malaysia, we are honoured to work with car experts like YS Khong, GC Mah, Alex Yoong and Tengku Djan to create awareness on Armor All®, besides partnering with car wash businesses to showcase our products,” commented Aaron Abner Ang, Head of Marketing – Malaysia, Singapore & Indonesia, Energizer Holdings Inc.
As per its tagline, the Armor All® range of products offers consumers the tools to get their cars looking like they were professionally cleaned, from the convenience of their home. The products include:
For Exterior and Dashboard
The Armor All® Protectant series focuses on the surfaces of your car. On a daily basis, our cars are exposed to dirt, grime and damaging elements like UV rays and oxidation. The protectant will ensure that your car’s dashboard is safe from cracking, discoloration and premature ageing. Furthermore, the Waterless Wash & Wax Spray will have your car looking showroom-ready at all times with easy application via a quick spray and a gentle wipe. For those who prefer to handle things the traditional way, the regular Wash & Wax products are also available.
For Wheels and Tires
The wheels are constantly exposed to grease, road grime and brake dust that get baked on during the heat of driving, and on-the-road conditions. Armor All®’s Wheel & Tire Cleaner with its triple action formula dissolves grease, road grime and brake dust to keep the rims and tires looking pristine. Additionally, the Tire Foam spray will keep your tires clean, shiny and protected within minutes.
For Windscreen and Glass
The Armor All® Glass Cleaner is specially formulated to ensure that your car windscreen and windows provide optimum clarity. Regular household glass cleaners usually contain ammonia which damages automotive surfaces, but this cleaner can tackle the toughest dirt without using ammonia, thus keeping your car from damage.
Armor All®’s Leather Flow Wipes and Leather Care Gel ensure that your car’s leather seats are cleaned to its original finish. With added beeswax, you get extra protection and a matte finish for the leather. Note: Leather care Gel is without beeswax: https://www.armorall.eu/en/products/leather/leather-care
Some of these Armor All® products e.g. glass cleaner, leather wipes, can also be used to clean items in your house.
Armor All® products are currently available for purchase at all Tesco / Lotus’s stores and other selected supermarket chains. For more information, please visit www.armorall.my or get in touch via Facebook (www.facebook.com/ArmorAllMY/).