Rolls-Royce Motor Cars has announced that Irene Nikkein has been named as Regional Director for the Asia-Pacific region. Prior to joining Rolls-Royce Motor Cars, Nikkein served as Head of Brand Communication & Product Management at MINI Japan.
Her experience includes almost 15 years in senior positions within BMW Group Asia, including roles as BMW Regional Experiential & Sponsorship Manager, and MINI Regional Marketing Manager. Her new role will be based in Singapore.
“I am delighted to welcome Irene Nikkein to Rolls-Royce Motor Cars as Asia-Pacific Regional Director. Irene has an exceptional track record and her broad experience, combined with extensive regional knowledge, makes her ideally suited to this important role,” said Henrik Wilhelmsmeyer, Director of Sales and Brand, Rolls-Royce Motor Cars.
Nikkein originates from Indonesia. She graduated with a bachelor’s degree in Business Administration (Major in Marketing) with Distinction from RMIT University in Singapore.