UMW Toyota Motor Sdn Bhd (UMWT), the sole importer, distributor and manufacturer of Toyota vehicles in Malaysia, has recorded a strong and positive month of sales. In April 2021, it posted new vehicle sales of 9,280 units for the Toyota and Lexus brands.
This positive sales trend can primarily be attributed to the growth in demand for the newly launched models, as well as the trend for consumers to take advantage of the savings from the exemption of the sales and service tax (SST) on new vehicle purchases.
Deputy Chairman, Akio Takeyama, attributed the growth in sales to the timely introduction of numerous new models that have been able to firmly establish new benchmarks in the various vehicle segments with their enhanced technological and safety features, styling and driving dynamics. Some of the new models launched recently by UMWT are the Corolla Cross and Harrier.
“The new generation of Toyota vehicles retains all the hallmarks of being reliable, robust, economical and practical but brings forward new levels of comfort, performance and driving enjoyment that resonates strongly with the evolving requirements of a new generation of consumers,” he said.
“The COVID-19 pandemic has resulted in an extremely challenging year for both manufacturers and consumers, but measures put in place by the Government has successfully restored and strengthened consumer purchasing power,” added Takeyama. UMWT acknowledges with gratitude and appreciation the government’s support towards the development of the automotive industry in Malaysia, in light of the current situation. The current sales and service tax exemption period is expected to end on 30 June 2021. Any extension to this to continue spurring the automotive sector will depend on the government.
Additionally, President, Ravindran K., also underlined UMWT’s continued commitment for expansion and the enhancement of its sales and aftersales service network, as well as the introduction of more innovative and attractive offers to reward customers with a greatly enhanced ownership experience.
Related to this, UMWT had opened a new 2S (Sales and Service) Centre in Cheras (PDC Automobile), and 2 new 3S (Sales, Service and Spare Parts) Centres in April (i.e. Mutiara Motorsport in Johor Bahru and HLT Temerloh in Kemaman, Terengganu).
“Additionally, we have also been paying close attention to customers’ inclinations for online connections as indicated by strong digital preferences and gains that we have received through online enquiries and bookings. We will continue our assertive pursuit on digitally-led avenues and serve our customers better on all platforms, moving forward,” he added.
In conjunction with the Hari Raya Aidilfitri festive period, UMWT is offering a Countless Rewards promotion where you will continue to enjoy enormous SST savings on both locally-assembled and imported models until 30 June.
Additionally, you can also enjoy additional savings with Toyota Service Savers that provides peace-of-mind vehicle ownership with lower maintenance cost for your vehicle. New car buyers can also opt to benefit from lower installments with UMWT’s EZ Beli financing scheme (depending on model).
For Hari Raya, UMWT has released “Umi Pembaris” which honours timeless lessons on family values, culture and tradition.