Despite all that happened, PROTON is looking to end this year on a good note as it continues to build its local and export sales. In the past 11 months, PROTON had sold a total of 96,410 vehicles, a 7.5% year-on-year growth, to give it an estimated market share of 20.1% in Malaysia. The month of November contributed about 11,411 vehicles (domestic and export), a year-on-year growth of 18%.
And although sales of other Proton models in November dipped slightly compared to October, deliveries of the all-new Proton X50 gained momentum. Some 1,756 units of X50 were delivered, making it the best-selling five-seater B-segment SUV in Malaysia. Together with the 2,157 X70 SUV sold last month, PROTON is now in the lead in the SUV category.
PROTON’s sedans are still selling in good numbers, with the Saga being the company’s bestseller in November at 4,279 units sold. The Persona recorded sales of 1,942 units.
“Malaysian car sales are continuing to outperform market projections from earlier in the year as we estimate Total-Industry-Volume (TIV) to be more than 56,000 units for a third consecutive month. A lot of this can be accounted for by traditional end-of-year deals offered by car brands, but this year we can include PENJANA incentives and the launch of popular new models such as the Proton X50 as volume growth drivers,” said Roslan Abdullah, Chief Executive Officer of Proton Edar.
“For PROTON specifically, we are continuing to focus on product quality and customer service to deliver a premium product and brand experience. Admittedly, deliveries of the Proton X50 have not ramped up to maximum capacity, but we are being deliberate in our approach to ensure our customers get the best product that meets their expectations, Still, we target to increase our volume each month to shorten waiting times so we urge everyone to please remain patient,” he added.
PROTON’s sales expansion plans in 2020 has been affected by the current global situation, especially its export expansion. Nonetheless, the company still managed to export more than 2019 over the past 11 months.
“Export sales will continue to be one of PROTON’s main pillars heading into 2021 and beyond. With our domestic market performance having stabilised and undergoing steady growth, renewed emphasis has to be placed on making Proton a regional and global automotive brand. As a national car company, we represent Malaysia on the global stage and when we grow our export volume, our own local vendor community stands to gain as well. We will have more announcements about overseas market activities in the months and years to come,” added Roslan Abdullah.