Annual BMW Premium Selection Fair Goes Digital

Annual BMW Premium Selection Fair Goes Digital

The BMW Premium Selection Fair is going digital, for obvious reasons. This year, BMW Group Malaysia is providing customers with an all-new digital experience to shop for a wide selection of pre-owned and pre-loved premium vehicles from its BMW and MINI portfolios.

This is an industry-first initiative, and will see a wide range of premium vehicles from the BMW and MINI portfolios in a dedicated BMW Premium Selection microsite. The site will have over 300 units available for viewing and purchase, with attractive, limited time and digital platform exclusive offers.

“The Premium Ownership Experience from the BMW Group is a complete 360-degree suite of privileges and services that is not only limited to the purchase, service and maintenance of the vehicle. Instead, it is a life cycle and ownership ecosystem where the vehicle is seen to move in a value chain of ownership,” said Harald Hoelzl, Managing Director of BMW Group Malaysia.

BMW Group Malaysia_Harald HoelzlHoelzl also added that in viewing the ownership experience in such a manner, the BMW Group Malaysia is able to create better value for the vehicles as well as incentivise every element in the ecosystem of the lifecycle of ownership of the vehicle. “The best part about this new platform is that entire process can be conducted contactless from the comfort of your home and hassle free, reiterating the vision of the BMW Group in digitalising its touch points around the world,” he said.

The first-of-its-kind microsite for BMW Group Malaysia also entitles buyers of vehicles from BMW Group Malaysia’s Premium Selection range to the BMW Group Malaysia Premium Ownership Experience which includes:

  • A Minimum of 12 months BMW Premium Selection Warranty*
  • 360-Degree Technical and Optical Checks of the vehicle
  • Availability of Approved Vehicle and Service History
  • Exclusive Financing Offers from BMW Financial Services Malaysia
  • Competitive Trade-In Offers
  • BMW Roadside Assistance

The all-new BMW Premium Selection digital experience is here.

* Terms & Conditions Apply


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