Mercedes-Benz Services Malaysia Sdn Bhd (MBSM) has appointed Anamika Talwar as the new Managing Director. Her official role as MD began on 1 November 2020. Anamika replaces Mike Ponnaz who has left Malaysia to take on the role as Managing Director of Mercedes-Benz Financial Services Hong Kong. Established in 2012, MBSM is the sister company of Mercedes-Benz Malaysia, offering financing and insurance packages to Mercedes-Benz customers. MBSM carries a financing portfolio of over RM2 billion.
Anamika has over two decades of experience in various roles including building new businesses, running country operations as well as driving growth and innovation. She previously worked as the regional Head of Strategy, Insurance and Business Development for the Americas region, and as the regional Head of Sales & Marketing as well as Digital Transformation for the Africa and Asia Pacific regions.
“Mercedes-Benz Services Malaysia is a leader in the mobility and financial services industry, and I am excited for this opportunity in Malaysia to follow the strong business momentum set by former Managing Director Mike Ponnaz. Our customers are the focal point of our strategy and we will continue to delight them with an evolving suite of value added financing and insurance options tailored to their needs.” said Anamika.
Prior to joining Mercedes-Benz Services Malaysia, Anamika was Managing Director of Mercedes-Benz Financial Services Singapore for three years. During her time there, she led the transformation of the customer journey to introduce paperless digital lending. Her work gained her recognition as the “Digital Leader of the Year” by Women in IT Awards Asia in 2019. In her leadership, the business received several awards for digital innovation and was recognized as the “Best Luxury Car Financing Specialist”.
Anamika has a degree in engineering from the Indian Institute of Technology, Bombay and an MBA from Carnegie Mellon University.