Growth In Market Share For Mitsubishi Triton In Malaysia

There has been quite some activity and news on pick-up trucks lately. No surprise here as Malaysians favour its practical and robust nature, as well as acceptable price points. Mitsubishi Motors Malaysia (MMM) recently revealed that the company’s sales performance for the year has been helped along by the Mitsubishi Triton, its bestseller.

MMM, the official distributor of Mitsubishi Motors vehicles in Malaysia, announced positive sales performance for the first seven months of 2020. From January to July, the company sold a total of 4,008 units. This helped to grow the company’s market share to 1.7% of Total Industry Volume (TIV), from 1.4% in the period in 2019.

The Mitsubishi Triton pick-up truck achieved a 22.2% market share (January – July 2020) which is an increase over the corresponding period in 2019 (16.9%). The Triton is also currently ranked number one in the double-cab pick-up truck segment in three states i.e. Melaka, Penang and Kedah.

“MMM is pleased to see positive sales take off after being under pressure by the unprecedented COVID-19 pandemic. This is driven largely by the 100% sales tax exemption from the government which applies to both our locally-assembled SUVs the ASX Compact SUV and Outlander seven-seater SUV. The good sales also reveal brand and customer’s loyalty in these very tough times,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.

MMM have also recently announced that the company will be launching the new Mitsubishi Xpander later this year.

“MMM is very excited for a thrilling year ahead with the introduction of the Mitsubishi Xpander. The seven-seater crossover will provide us with a solid base to maintain strong sales momentum until the end of the year. The demand and success of the new Mitsubishi Xpander in our neighbouring ASEAN countries reflects on how well-suited this car is to meet the needs of customers and we’re confident that this impressive Xpander will capture the heart of Malaysians,” added Shinnishi.

In the run-up to the Xpander launch, selected Mitsubishi showrooms will be upgraded to Mitsubishi Motor’s latest Visual Identity to maintain the company’s number one position in providing excellent customer service.

For more information on the new Xpander or other Mitsubishi models, visit http://www.mitsubishi-motors.com.my/