In June 2020, TC Euro Cars (TCEC), the sole franchise holder of Renault vehicles in Malaysia, held the #MYFineDineDelivery contest on Instagram. This contest offered four lucky winners a treat to a French cuisine experience from Yeast Bistronomy, delivered right to their doorstep by the Renault Concierge Service.
Delivering the gourmet experience to the winners were local celebrities / social influencers, Sissy Imann and Fiqrie Dahari. The four winning entries were given a choice of which personality they preferred for their delivery. Wan Rogayah Wan Muhamad and Nur Arofah binti Hassan picked singer-songwriter Sissy Imann, while Kalaivinothini Kumanan and Alice Ong Siew Khoon chose social media influencer Fiqrie Dahari.
On the delivery day, both celebrities were each driven in Renault’s flagship Koleos SUV to collect and deliver the winners’ meals. Safety was important, of course, and everyone wore face masks and practiced proper hygiene standards.
The Renault #MYFineDineDelivery campaign was a photo contest that ran on Instagram from 10 – 21 June 2020. Participants had to follow @RenaultMalaysia on Instagram and submit a photo of a Raya meal in their best ‘fine dine’ style. They had to name their dish and select the celebrity they preferred by hashtagging either #sissyiman or #fiqrieme, and tag @RenaultMalaysia and #MYFineDelivery in their post.
The aim of the campaign was to raise awareness about the Renault Concierge Service which offers free door-to-door delivery for Renault customers within the Klang Valley. Customers can easily arrange for this concierge service online via the Renault E-Store.
To visit the Renault E-Store or for information about Renault in Malaysia, visit www.renault.com.my or call 1800-18-8663 (Monday – Sunday, 8 am – 8 pm).