Special deals are available now in the Volkswagen official store on Shopee. The online store for Volkswagen Passenger Cars Malaysia (VPCM) on the leading shopping platform in Southeast Asia, Shopee, is tasked with driving VW’s online brand presence. This announcement of the official store is in time for the Shopee 7.7 Mid-Year Sale, with the brand offering exclusive deals for cars booked via Shopee between 23 June and 7 July 2020.
During this period, you only need to pay RM199 to be entitled to rewards worth between RM4,279 up to RM14,819, depending on the respective models. This includes exclusive online deals and savings, free home delivery within a 20 km radius from your preferred dealership, free deep sanitisation package worth up to RM150, as well as a free Volkswagen LEGO camper worth RM499. Additionally, seven lucky customers who purchase a Volkswagen between 23 June and 7 July 2020 will stand a chance to win Shopee vouchers worth RM700.
This collaboration between Volkswagen and Shopee is in line with Volkswagen’s new brand design principle of ‘digital-first’. As Malaysia moves on with the ‘new normal’, e-commerce platforms like Shopee and Volkswagen’s own eShowroom are expected to be the key points of contact for new and existing customers and play a key role in shopping and purchase decisions. The complete model line-up will be availble in the Volkswagen store on Shopee, providing a convenient alternative to those in the market for a new car.
Erik Winter, Managing Director of VPCM, said the move to Shopee is a way for the brand to optimise its services on digital applications while offering the best deals and convenience when it comes to buying a Volkswagen. “We have achieved great success with our digital and e-commerce initiatives and being present on Shopee was the next natural step for us. This partnership with Shopee leverages on their digital expertise and platform to connect with our customers whilst offering them irresistible deals in conjunction with Shopee’s 7.7 Mid-Year Sale.”
Ian Ho, Regional Managing Director of Shopee added, “We are pleased to be a part of this partnership with one of the biggest motoring brands in the world. It comes just at the right time following the recent announcement by the Government on the sales tax exemption on imported and locally assembled cars. This piece of good news paired together with the attractive deals by Volkswagen on its store on Shopee is not to be missed. We look forward to strategic partnerships such as this one with Volkswagen which provides an avenue for brands to go online for the benefit of Malaysians as we begin on this journey to recovery.”