New 10th Generation Honda Accord Open For Booking In Malaysia

New 10th Generation Honda Accord Open For Booking In Malaysia

The new 10th generation Honda Accord is now open for booking at all 100 Honda dealerships in Malaysia. This all-new executive sedan from Honda is expected to be launched within the first quarter of the year.

First made available in 1976 as Honda’s second global model, the Accord is known for its premium appeal and styling. The ninth generation Accord was launched in Malaysia in 2013 and saw more than 32,500 units sold here, making it the market leader in its segment. In 2017, Honda Malaysia introduced the brand’s Next Generation Advanced Safety feature i.e. Honda SENSING in the ninth generation Accord which further redefined the premium features in its class.

In keeping with its aim to raise the bar in D-segment, the 10th generation Accord comes with the full suite of Honda SENSING safety features. The Next Generation Advanced Technology offered can be placed in three categories:

Driver Cruising Aid : Adaptive Cruise Control (ACC); Low Speed Follow (LSF); Auto High-Beam (AHB)

Frontal Collision Deterrence : Forward Collision Warning (FCW); Collision Mitigation Braking System (CMBS)

Side Collision Deterrence : Lane Keep Assist System (LKAS); Road Departure Mitigation (RDM); Lane Departure Warning (LDW)

Honda Malaysia Managing Director and Chief Executive Officer Mr. Toichi Ishiyama said, “To further excite the market and the segment, Honda Malaysia is introducing the All-New Accord with class-leading and highly-competitive advanced technology features. The much-anticipated All-New Accord is set to move the yardstick for next generation sedans with its unmatched performance, stylish and premium design as well as cutting-edge technology and safety features.”

Mr. Ishiyama added, “More notably, the 10th Generation Accord is now equipped with an enhanced Turbocharged engine, which places Honda as the only Japanese mass market manufacturer to introduce the powerful engine in D-segment. We are confident that the All-New Accord will bring immense excitement to the market, especially those who seek a sedan with complete premium package.”

Honda Accord_2020_Front ViewProviding power to the new Accord is an enhanced 1.5L VTEC Turbocharged engine, which is a first for the flagship model. This engine offers a maximum power output of 201 PS and torque of 260 Nm, which is more powerful than a 2.4L engine. The turbocharged engine is claimed to be more efficient in power distribution and provides improved fuel efficiency.

The new Accord also gets a fastback styling as opposed to the usual three-box sedan style. This has redefined the segment and made it more appealing to the market while maintaining the Accord’s DNA of sophistication. Its new exterior design comes with sharp and stylish full LED headlights and tail lights to further emphasize its premium design. Meanwhile, its wider stance, lower hood, lower and longer roofline seek to achieve greater dynamic presence. Rounding off the new premium exterior are the twin tailpipe chrome finisher and Honda 18” alloy wheels with resonator.

Other equipment to be found in the new Accord are: Smart Parking Assist System with Brake Assist (Rear), Multi View Camera System (360° Camera) and Honda LaneWatch.

All variants of the new Accord will come with standard safety features such as six airbags, Vehicle Stability Assist (VSA), Anti-lock Braking System (ABS), Electronic Brake Distribution (EBD), Emergency Stop Signal (ESS), Hill Start Assist (HSA), front and rear parking sensors together with Multi-angle Rearview Camera.

Honda Malaysia believes that the up-scaled new Accord will captivate professionals and business owners who seek absolute confidence in their mobility with its captivating design, Next Generation Advanced Technology and premium features.

For more information on the All-New Accord, please call the Honda Toll Free number 1-800-88-2020, or log in to


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