Toyota Mobility Foundation And MDEC Set Up Urban Development And Traffic Management...

Toyota Mobility Foundation And MDEC Set Up Urban Development And Traffic Management Global Challenge

Toyota Mobility Foundation_City Architecture for Tomorrow Challenge_CATCH_MalaysiaThe Toyota Mobility Foundation (TMF) has joined the Malaysia Digital Economy Corporation (MDEC) to launch the City Architecture for Tomorrow Challenge (CATCH). This urban development and traffic management challenge will use Kuala Lumpur as the base city and is the region’s first global challenge to attract innovative, data-driven entries from global participants. The aim of CATCH is to raise efficiency in urban planning, and drive forward the future of mobility.

This partnership between TMF and MDEC will enable Kuala Lumpur to take the lead in developing next-gen urban development and city mobility management for the region.

Participants of CATCH will have eight months to conceptualize and develop solutions that are dynamic, intelligent and data-driven to design future city infrastructures and to address mobility challenges in Kuala Lumpur. Anyone, from start-ups to academic and research institutions to corporations, and even the general public can participate.

OLYMPUS DIGITAL CAMERA“TMF was set up to addressmobility issues around the world, using a unique approach driven by sustainability, innovation and partnership. CATCH was designed in partnership with the Malaysian government, to encourage data-driven but human-centered interventions to improve city planning and the mobility ecosystem,” said Shin Aoyama, President of Secretariat, Toyota Mobility Foundation.


OLYMPUS DIGITAL CAMERASurina Shukri, CEO, Malaysia Digital Economy Corporation, added, “Through CATCH, the global pool of talented start-ups, academics and the world’s brightest minds can develop their next-gen urban digitalisation ideas and accelerate Kuala Lumpur’s evolution into a city of the future. The program is in line with MDEC’s efforts to drive forward the country’s digital economy, catalyze next-gen innovation through Malaysia’s Global Testbed Initiative and reinforce the country’s position as the Heart of Digital ASEAN.”

TMF will be providing grants at every stage of the challenge – up to US$1.5 million in total – to support teams towards the development and trial-testing of the solutions in Kuala Lumpur. Participants will also have access to expert mentors as well as an incubation program.

OLYMPUS DIGITAL CAMERACATCH will provide participants with data to empower them to develop solutions that will be selected in accordance with the Personal Data Protection Act. The data partners are made up of both public and private sectors that have different data points of a commuter’s journey such as Kuala Lumpur City Hall, Royal Malaysia Police, Land Public Transport Agency, Grab, MapIT MSC, Mass Rapid Transit Corporation and Prasarana Malaysia.

Ravindran K., President, UMW Toyota Motor, said, “We take pride in overcoming “impossible” challenges to make “Mobility for All” a reality. TMF provides the platform to create a better, more mobile society and we fully support this digital and data-driven approach.”

The Toyota Mobility Foundation was established in August 2014 to support the development of a more mobile society. The Foundation aims to support strong mobility systems while eliminating disparities in mobility. It utilizes Toyota’s expertise in technology, safety, and the environment, working in partnership with universities, government, non-profit organizations, research institutions and other organizations to address mobility issues around the world. Programs include resolving urban transportation problems, expanding the utilization of personal mobility, and developing solutions for next generation mobility.

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