French marques Peugeot and Citroën gain another 3S dealership with the opening of a bi-marque outlet in Alor Setar, Kedah. This dealership operated by CS Euro Auto, is jointly opened by Nasim Sdn Bhd, the official distributor for Peugeot in Malaysia, and Naza Euro Motors Sdn Bhd, the official distributor for Citroën. This new outlet will provide customers of both brands in the northern region a new sales, service and spare parts facility.
Unique to this bi-marque 3S outlet is the full implementation of the new Peugeot and Citroën showroom concepts i.e. the Peugeot Bluebox and Citroën La Maison. The Peugeot Bluebox concept introduces customers to an immersive Peugeot experience that is modern and upmarket, while the Citroën La Maison offers customers an interactive and fluid experience inspired by its warm and contemporary living space.
“The launch of this new bi-marque Peugeot and Citroën Alor Setar outlet is the continuation of our expansion plan to increase our network and reach in Malaysia. This also ensures that we are able to cater to the needs and demands of our customers at an accessible location,” said Dato’ Nik Hamdam, Deputy Group CEO of Automotive Group, Naza Corporation Holdings.
Located at 97 M&N, Batu 1 1/4 Mergong, Seberang Jalan Putera 05150 Alor Setar, Kedah, the new Peugeot and Citroën Alor Setar outlet has a showroom that can display up to 8 cars. The RM2 million investment into this Peugeot Citroën outlet sees the inclusion of a family lounge and customer lounge with smart TVs, a private lounge and a cafe corner. This 15,000 square feet outlet has the capacity to service an average of 200 to 250 cars per month in its five hoist bays.
“We are confident of meeting the expectations of the Alor Setar and overall Kedah market, as the team have been extremely committed on the implementation of the two holistic concepts from Peugeot and Citroën which is sure to add to the brand ownership experience,” added Dato’ Nik Hamdam.
The showroom is open from 9:00 am to 6:00 pm (Mondays to Saturdays), and closed on Sundays and public holidays.