Mr Foo Sek Wee, Director of Tembikar Gemilang Sdn Bhd, which operates a thriving commercial kitchenware business, was impressed enough with the Isuzu Elf Smoother truck to purchase the company’s first Isuzu light duty truck. According to Mr Foo, the introduction of the Smoother variant with Automated Manual Transmission (AMT) was the deal clincher.
“Our company had been using multiple vans for deliveries in the past. As our business expanded to cover more regions, it was getting costly to run as it did not have the load capacity. I decided that we needed to improve our logistical capabilities and starting looking at buying a new truck,” said Mr Foo who does much of the driving himself on visits to customers and suppliers.
“On one of my visits to a customer just before a long holiday, I was in the van for close to 24 hours due to the heavy traffic. It was such a torture and I told myself never again would I drive a vehicle with manual transmission. After doing some online research, I narrowed my choice to an Isuzu because it had a good reputation for reliable performance. Just then, Isuzu introduced the AMT so I contacted a dealer for a test drive,” he added.
“I was surprised at how quiet and comfortable the truck felt. I was able to have normal conversations and even listen to the radio. The Isuzu Elf Smoother shifts were smooth and very precise and there was ample power. I did not have to think twice and immediately booked the truck,” he said.
The Isuzu Elf range has been the top-selling light-duty truck in Malaysia for the past nine years, and the latest variant with AMT was added recently to the range. The latest AMT variant makes the truck even more appealing to the drivers with the convenience of driving without the need to manually work the clutch or gears. The AMT system allows the truck to perform like an automatic but benefits from the robustness and response of a manual gearbox.
The Elf series features versatile payload configurations, dependable performance and low operating cost, making it the ideal choice to support any industry’s transportation needs.
Delivering the first unit of the Isuzu Elf Smoother NPR150 to Tembikar Gemilang was Isuzu Malaysia CEO, Mr Koji Nakamura, who remarked that the response to the Isuzu Elf Smoother model has been very positive since the model launch two months ago. “With the addition of AMT, the appeal of the Isuzu Elf range has increased significantly as it offers the fresh dimension of ease of driving and comfort that a fully manual transmission version will find difficult to beat,” he said.
The Isuzu Elf Smoother is available in a few model variants and body configurations. Isuzu’s nationwide network of authorized truck dealers is ever ready to offer professional advice and recommendations on the ideal truck to suit each business operation requirements.
For more information, visit www.isuzu.net.my or visit the nearest authorized sales and after-sales dealer.