BMW Elite M Card for BMW M Performance Vehicle Owners to Enjoy...

BMW Elite M Card for BMW M Performance Vehicle Owners to Enjoy Exclusive Benefits

Kuala Lumpur, 4th September 2019 – BMW Malaysia has introduced the BMW Elite M Card specially for owners of BMW M Performance vehicles. The Elite M privilege programme provides owners an exclusive array of M-specific benefits to complement the existing BMW Privileges Elite Card.

BMW 530e M Sport_Breather Vent_MalaysiaIn line with BMW Malaysia’s premium ownership experience, cardholders of the BMW Elite M Card will enjoy local and regional M Track events at exclusive prices. Cardholders can also benefit from additional discounts for BMW Driver Training events and BMW lifestyle merchandise.

Mr. Harald Hoelzl, Managing Director of BMW Group Malaysia said, “M is the most powerful letter in the world. Combining our passion for high performance and our priority to our customers, it is only apt to provide BMW M owners with M-specific ownership privileges as exceptional as their cars. By introducing the BMW Elite M Card, we look forward to further enhance the leading customer service experience BMW is known for through the years. With this new privilege programme, owners can now benefit from more rewards just by being part of the BMW M family.”

Elite M cardholders will also be given priority service appointments and Reception at the Car (RATC) at all BMW M Service Outlets and BMW M Dealerships, loyalty discounts for repeat BMW M customers as well as a dedicated page within the BMW Group Loyalty+ Mobile App.

All these benefits for BMW M owners come on top of all the features enjoyed with their BMW Privileges Card that includes:

  • BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service Program
  • BMW 2-Year / 24-Month Tyre Warranty Program for its Run Flat Tyre offering and services
  • BMW Roadside Assistance and Accident Hotline
  • The BMW Group Loyalty+ Mobile App – BMW White Card and BMW Excellence Club membership program
  • BMW Service Online


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