2019 Proton Persona Now Open For Online Booking; Launch In Late March

2019 Proton Persona Now Open For Online Booking; Launch In Late March

Like it had done with the X70 and updated Iriz, Proton has also opened the 2019 Proton Persona for online booking with a ‘flash promotion’. From 12 – 22 March 2019, you can place an online booking for the new Persona with just RM9.99 ; it ends at 11:59 pm on 22 March.

Proton_Dr Li Chunrong_Chief Executive Officer_Malaysia“Proton aims to make its cars accessible to as many potential buyers as possible. That is why the RM9.99 flash promotion is being offered for the 2019 Persona. The low commitment fee is just one part of the deal. The convenience of being able to place a booking online from virtually anywhere there is a data line is the second part of the equation, making the act of booking a car simple and fast,” said Dr Li Chunrong, Chief Executive Officer of Proton.

Also, due to popular demand, the flash promotion for the Proton Iriz will also be extended to end on the same day as the promotion for the 2019 Persona. This means customers will be able to place a booking for either car online until 22 March.

Proton Persona_Preview_Malaysia_2019The 2019 Proton Persona was shown to the media yesterday, at Proton’s Malaysia Design Centre in Shah Alam. Led by Head of Proton Design, Azlan Othman, and utilising expertise from other Geely design centres, the design team has made subtle but necessary updates to the Persona to sell it on ‘Peerless Connectivity’, ‘Practical Functionality’ and ‘Proven Safety’.

Proton claims to have made improvements to 303 items in the Persona which includes areas like brake performance and NVH (noise, vibration and harshness), as well as fuel consumption.

Proton Persona_Front_Malaysia_Preview_2019The now-standard Proton “Ethereal Bow” on the face, and the “Infinite Weave” radiator grille have been incorporated but take on a different look from the X70 and Iriz. Further down the redesigned front bumper, the old fog lamps have been replaced by new signature LED daytime running lights (except for Standard variants). The lower bumper garnish also houses front proximity sensors, one of the few cars in this price range to offer them.

Proton Persona_Rear_Malaysia_2019At the rear, the tiger badge is replaced by the Proton name spelled out across the trunk lid garnish which has lost its chrome finish and taken on the body colour. A redesigned rear bumper lower garnish, a shark fin antenna and new 15″ wheel design round out the exterior updates.

Inside, this B-segment family sedan also comes with new tricot fabric headlining. Rear passengers can now also make use of two USB charging port (the car now comes with three ports). The updated head unit with touchscreen and selected “Hi Proton” voice control and eSIM for full-time 4G connectivity is available in the range-topping variant.

There are four variants on offer and here is what you get (incremental):

1.6L Standard MT

  • 1.6L VVT engine (107 hp & 150 Nm)
  • ABS / EBD / BA / ESC / TCS
  • Hill Hold Assist
  • Dual airbags
  • Front sensors
  • 15″ alloy wheels
  • 2 speakers
  • 2 rear USB charging ports
  • Eco Drive assist
  • Shark fin antenna
  • Fabric upholstery
  • Tricot headlining
  • LCD segmented multi-info display
  • Rear spoiler
  • New MT gear knob

1.6L Standard CVT

  • CVT (continuously variable transmission)

1.6L Executive CVT

  • LED daytime running lights
  • 7″ touchscreen
  • 4 speakers
  • Semi-leather seats
  • Push button start
  • Keyless entry
  • Steering switches
  • TFT multi-info display
  • Remote trunk release
  • Reverse camera view with dynamic lines
  • Smartphone connectivity

1.6L Premium CVT

  • 4G and WiFi connectivity
  • Voice command
  • Online navigation
  • Online music streaming
  • Six airbags
  • Automatic headlamps
  • Leather-wrapped steering wheel
  • Bezel-less rear view mirror
  • New CVT gear knob

The Persona will get five new body colour choices i.e. Jet Grey, Snow White, Ruby Red, Rosewood Maroon and Armour Silver.

The Proton Edar 3S Centre in Plentong, Johor Bahru will hold preview sessions of the new Persona and Iriz on 16 – 17 March.




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