Cycle & Carriage Bintang has launched the Star Galleria, a mobile showroom that will bring the Mercedes-Benz experience to fans who will see what the ‘Best Products’ and ‘Best Customer Experience’ promise from the three-pointed star brand is all about.
“Today’s launch is a testament of Cycle & Carriage’s commitment to providing exceptional experiences for our valued customers. We are proud to represent Mercedes-Benz Malaysia and elevate our fans’ engagement with the brand through the Mercedes-Benz mobile showroom here in Malaysia. This is our effort to enhance the automotive retailing experience, blending a mobile approach that gives customers a taste of that Mercedes Benz luxury with Cycle & Carriage’s hospitality, in places that are unexpected. Leveraging our extensive network and deep-rooted presence in Malaysia, we believe that the Star Galleria will provide Mercedes-Benz fans a more personal and memorable brand experience truly whenever and WHEREVER,” said Cycle & Carriage Bintang, Chief Executive Officer, Wilfrid Foo.
The 20′ x 8′ mobile Autohaus is easily recognisable with a signature sleek design bearing the three-pointed star. Through the Star Galleria, Cycle & Carriage will give fans a taste of its exceptional retail service by creating a unique space to explore and test drive their favourite models, and learn more about the different vehicle packages that suit their varying needs. In the cool comfort of the Star Galleria, which is complete with WiFi and in-built digital devices to facilitate consultations, fans can also learn about new offers as well as financing and insurance solutions to facilitate the ownership experience.
The Star Galleria will be reaching out to Mercedes-Benz fans in multiple locations across Malaysia. Cycle & Carriage plans to bring this to about 24 spots this year and will announce the locations in due course. These locations will be areas that are identified with the help of Cycle & Carriage’s existing network of 13 dealerships to have potential Mercedes-Benz customers but who could be a distance away from a dealership. Thus, the mobile showroom will be deployed to reach out to these people. Going along with the Star Galleria will be a host of test drive cars.
The Star Galleria is serviced by an experienced team of Cycle & Carriage sales executives and product experts well-versed in walking customers through a detailed ownership process. Apart from the convenience and accessibility that the mobile showroom brings, the Star Galleria also features a refreshments counter complete with a dedicated service personnel. Customers can enjoy a warm or cold beverage and a snack while immersing themselves in the ultimate Mercedes-Benz retail experience. Exclusive Mercedes-Benz merchandise will also be on display for fans to start or add to their memorabilia collection.
Speaking at the launch event, Mercedes-Benz Malaysia, Vice President, Sales and Marketing, Passenger Cars, Mark Raine said, “We congratulate Cycle & Carriage on its 120th anniversary, an impressive milestone. Mercedes-Benz Malaysia and Cycle & Carriage share a long-term partnership and friendship spanning 67 years. Cycle & Carriage is key to the expansion of the Mercedes-Benz brand in Malaysia. They complement our extensive product range with best-in-class service. We look forward to continue building on this friendship to better serve our customers and fans.”
Foo added, “We go beyond just selling cars. For 120 years, Cycle & Carriage has continuously stayed relevant by focussing on how we can provide exceptional experiences for our valued customers. This 120-year milestone is made possible through the dedication of the Cycle & Carriage family, the support of our partners at Mercedes-Benz Malaysia, our valued customers and business partners, as well as our media friends. Our strength is in keeping our eyes and ears to the ground and being in tune with the needs of our customers allowing us to evolve as their needs evolve. We do this by investing in our people, systems and our facilities. Cycle & Carriage, a made in Malaysia brand, is proud to be here for a 120 years and we intend to continue doing so for many more years to come.”
The Cycle & Carriage Star Galleria is at Plaza Arkadia in Desa Parkcity, Kepong this weekend.