KUALA LUMPUR, April 26, 2018 – MBf Automobile Sdn Bhd has been appointed by Naza Kia Malaysia (NKM), the official distributor of Kia vehicles in Malaysia, as a dealer at a signing ceremony at the MAI Autoshow 2018. Signing the agreement was Dato’ Samson Anand George, Group CEO, Automotive Group, Naza Corporation Holdings and Daniel Choo, Group General Manager of MBf Automobile Sdn Bhd.
MBf Automobile Sdn Bhd will set up its first Kia outlets incorporating the Korean brand’s new corporate identity for its Kia Concept Stores. The first 3S Kia City Concept Store Experiential Showroom in Malaysia, which is expected to cost RM5 million, will be located in Menara MBf on Jalan Sultan Ismail. It will be ready by mid-2019 to give visitors a one-of-a-kind immersive experience at a state-of-the-art facility. MBf Automobile Sdn Bhd will also undertake an existing Kia outlet located on Jalan Maarof, Bangsar and invest RM1.5 million to revamp the premises into a Kia City Concept Store that will begin operations in the third quarter of 2018.
MBf Automobile Sdn Bhd, is a wholly-owned subsidiary of MBf Group, a multinational corporation which is involved in various sectors such as automotive, agribusiness, banking & financial services, commercial printing & engineering, education, healthcare, logistics, property development & management and retail. With its appointment as a Kia dealer, the MBf Group is making as serious comeback to the automotive business in Malaysia.
Dato’ Samson Anand George said, “We are grateful for the immense support from our dealers over the last few decades and we welcome MBf Automobile Sdn Bhd to our existing network of dealers. This dealership reassures us of Kia’s growing presence in Malaysia and the confidence that dealers such as MBf Automobile Sdn Bhd place on us.”
“This year, we plan to continue intensifying investments to further grow our network with five new outlets nationwide and expand customer touchpoints to ensure an extraordinary experience throughout the consumer journey,” added Dato’ Samson.
Naza Kia Malaysia currently has 51 sales and service centres and has plans to open new outlets in 2018..