Honda Malaysia has just revealed their record sales achievement for 2017. Last year’s sales was the highest ever in Honda Malaysia’s history since its establishment in 2003, with 109,511 units sold. This is a 19% year-on-year increase from 91,830 in 2016. This also marks the first time Honda Malaysia surpassed 100,000 units in sales and also the highest achieved by a non-national brand in Malaysia.
Honda Malaysia Managing Director and Chief Executive Officer, Mr. Toichi Ishiyama said, “The year 2017 truly was remarkable for Honda Malaysia. At the beginning of 2017, we challenged ourselves with a sales target of 100,000 units and in March 2017, we achieved a historical milestone with the 600,000 th unit (CKD) production within the span of 14 years since Honda Malaysia started in 2003. At the end of 2017, based on internal data our market share was at 19%, an increase of 3.2 points from 2016. For the first time ever, we surpassed the 100,000 units sales achievement within a calendar year. We continue to maintain our No. 1 position for Non-National segment and No. 2 position in overall TIV (total industry volume) of the automotive industry.”
“On behalf of Honda Malaysia, I would like to extend our sincerest appreciation and thankfulness to all Honda Malaysia customers for their faith and belief in our brand and for making Honda their vehicle of choice. This achievement would not have been possible without our valued customers as well as strong support from our business partners and the Malaysian government,” added Mr. Ishiyama.
Honda Malaysia hopes to repeat this success in 2018 with many exciting products and services in the pipeline.