Petronas Dagangan Bhd (PDB), the retail arm of the national oil company, has partnered with Lazada Malaysia, Southeast Asia’s leading e-commerce platform to offer consumers a variety of great deals online. Lazada has something big coming up on 11 November 2017 i.e. its Online Revolution campaign on 11.11, and also on 12 December (12.12). Shoppers in 6 countries can ‘Shop The Universe’ choosing from millions of products from all over the world, from branded cosmetics to apparel to gadgets to household essentials, and even pet food, at ‘out-of-this-world’ prices.
Leading up to this Online Revolution, Petronas is also offering its Petronas Fuel Gift Card with a RM 100 value at RM 95 on Lazada. This gift card can also be used to purchase other items at Petronas Kedai Mesra (there are over 760 of them nationwide) including F1 merchandise (specially-designed t-shirts, drawstring bags and lanyards); the Mercedes-AMG Petronas F1 team just clinched its 4th consecutive constructor’s championship last weekend.
Additionally, if you fill up at least RM 50 worth of fuel between now and 20 November at the over 1,000 Petronas stations, you’ll receive a 12% Lazada discount voucher (maximum voucher redemption value is RM 15) for items sold in Lazada’s online store.
Furthermore, when you buy 5 Petronas Morning@Mesra breakfast combos (RM 5 each) between now and 15 November, you are also entitled to get a 10% Lazada discount (again, maximum redemption value is RM 15).
“We are very excited for the opportunity to further strengthen our presence in the e-commerce space and widen our outreach via Lazada’s platform. This is in line with our effort to cater to the increasingly digital and cost-savvy customers who are constantly looking for convenience and value-add purchases,” commented Aadrin Azly, PDB’s Head of Retail Business. “Prior to this, we had also received overwhelming response for similar deals offered via other online platforms. As such, we are definitely continuing on this trend to diversify our retail point of sales”.
During this campaign, PDB will provide pick-up and drop-off services for items purchase on Lazada at 9 of its Petronas stations in the Klang Valley i.e. Putra Bistari, Seksyen 26 Shah Alam, Kepong Industrial Park, Seksyen 2 Wangsa Maju, Taman Dagang, Jalan Segambut, 5.5 KM Cheras, Alam Damai and Bandar Puteri Puchong. This network is expected to increase to 50 stations by year-end.
“This is a winning collaboration for Lazada and PDB that benefits the consumers as we strive to provide added convenience, choice and value. Brands such as PDB recognizes the strategic importance of e-commerce in Malaysia and we look forward to woking together with PDB in growing its online presence especially as we gear towards our biggest campaign of the year, Online Revolution, which kicks off on 11 November,” said Hans-Peter Ressel, Chief Executive Officer of Lazada Malaysia.
PDB and Lazada will be announcing more deals for the hourly flash sales which will start on 11.11 at 11:11am, closer to that date.