BMW Group Malaysia has a new and exclusive membership and customer loyalty program for all owners of the new BMW 7 Series called the BMW Excellence Club.
This new exclusive membership program follows the introduction of the all-new BMW 740Le xDrive earlier this year, and helps redefine the premium ownership experience and enables existing as well as new BMW 7 Series owners to enjoy a variety of exclusive privileges such as bespoke private events, priority appointment scheduling at elite establishments, tailored concierge programs, exclusive valet service at selected renowned addresses, as well as access to premium hospitality lounges.
According to Mr. Han Sang Yun, Managing Director and CEO of BMW Group Malaysia, “When we introduced the All-New BMW 7 Series Hybrid with eDrive Technology earlier this year, we shared on the idea of the Peak of Living Luxury. This idea centers on experiencing the world of exclusivity with personalized and crafted modern luxury focused on innovation and sophistication beyond Sheer Driving Pleasure. With the new BMW Excellence Club program, we are able to share these one of a kind tailor made experiences with our BMW 7 Series owners.”
The German premium automaker recently hosted its esteemed customers at a series of unique events, including treating 7 couples to a helicopter ride over the Kuala Lumpur skyline at dusk for a specially curated evening experience at Mono Kuala Lumpur as well as hosting an experience of the senses with premium partner, Hugo Boss.
“The New BMW Excellence Club program complements and raises the benchmark to the existing industry leading BMW WhiteCard and BMW BlackCard programs which are provided to all BMW and MINI customers respectively. The programs are still currently the benchmark in the industry for access to premium experiences nationwide.” Han elaborated.
He added that BMW and MINI customers in Malaysia can look forward to more exciting events as well as one-of-a-kind events in the coming months.