Shell Malaysia has kick-started its Shell Helix Ultra ‘Drive On’ global campaign to evoke inspiration in drivers and workshop owners alike to remain passionate about driving as well as growing their business. A part of this ‘Drive On’ campaign involves an integrated consumer and trade loyalty program called ‘Shell Advantage and Rewards’ or ‘SHARE’.
Malaysia is the first country for Shell to launch SHARE which is focused on Helix Ultra with PurePlus Technology, High Mileage, HX7 or HX5 engine oils. Simply purchase any of the mentioned oils and fill in a simple online registration form and you’re in.
For signing up the first time after your oil purchase (www.shell.com.my/share), you’ll receive a Lazada voucher. Subsequently you will receive oil change reminders via SMS and notifications of seasonal promotions. Further, register 3 purchases of Shell Helix Ultra (there’s a code on each oil pack) and you’ll get the 4th bottle of oil free from Shell.
If you own a car below 8 years of age and below 150,000 on the odometer, you also qualify for the free Shell Helix Engine Warranty (SHEW). This is applicable if you service your car with Shell Helix Ultra, High Mileage or HX7, and it covers the failure of 15 engine components.
Shell has developed a SHARE mobile app for its trade partners to better engage with its customers and increase customer retention, as well as manage inventories.
In conjunction with this campaign launch, Shell Malaysia will be hosting a Shell Helix ‘Drive On’ nationwide roadshow from today till 24 December 2017, complete with attractive prizes to be won. 25 lucky social-media-savvy customers who take part in the Shell Helix #IDriveFor contest will also go home with Ferrari merchandise. Details of the contest can be found at www.shell.com.my/driveon.
“It is difficult for drivers to truly understand the importance of motor oils, and even more difficult for workshops to get drivers to care as well. With the Shell Helix Ultra ‘Drive On’ campaign, we are showing drivers in Malaysia just how our fully synthetic motor oil enables their passion for driving. Whether they drive for the roar of the engine, or for the freedom of the open road, Shell Helix Ultra is designed to protect car engines from the barriers that can hinder performance so that drivers can have the most enjoyable journey possible,” said Troy Chapman, Shell Lubricants Executive Director – Southeast Asia & Oceania.
For your information, Shell Helix was the first (and since 2014, still the only) brand to have engine oils with an ultra-clean base oil made from natural gas using its proprietary PurePlus Technology, which helps clean the engine from inside out.