Goodyear Malaysia has launched its latest high performance SUV tire range for the Malaysian market. The Goodyear Wrangler TripleMax is designed for mid-size SUVs and delivers Superior Braking Performance (compared to the previous Wrangler), Shorter Wet Braking and Road Hazard Resistant features, to offer a safer and more fun driving experience with the family.
The mid-sized SUV segment is a fast growing market; sales of SUVs in Malaysia grew 21.3% per cent YTD in June 2016 (MAA vehicle sales data), and Goodyear saw the need to innovate and offer high performance products to this segment.
“Goodyear is known for creating a culture of safety innovations that stay ahead of the competition. The unpredictable weather and road conditions in Malaysia calls for a tire that delivers on all fronts and the new Wrangler TripleMax delivers Goodyear’s continued brand promise for safer and more enjoyable rides for drivers and their families,” said Ben Hoge, Managing Director, Goodyear Malaysia.
“As road trips become a more prominent activity among Malaysian families, it is important to note that the tire which connects their vehicle to the road can provide peace of mind and safety as the family creates memories together. The Wrangler TripleMax was developed with this in mind, offering Malaysians – who share a love for driving – a chance to go further and create more meaningful road trip stories together”, Hoge added.
Goodyear developed the Wrangler TripleMax with an improved version of its proprietary HYDROGRIP Technology®, along with its innovative tread design, optimized carcass and high grip compound, delivers shorter wet braking performance.
The HYDROGRIP Technology® has an innovative new tread compound, maximizing control via a larger surface area contact patch, which translates to more rubber contact on the road. Braking ability is improved by the biting edges with large block elements. The tires are also equipped with a wide face and optimized cavity with 5 Rib Tread matching which concentrates pressure distribution on key block elements during braking. This also provides the tires a higher ESBR (emulsion copolymer of butadiene & styrene) with optimized polymer blend, giving the tires better grip and a shorter braking distance on wet roads. All of these combined together offers a safer, more comfortable ride.
HYDROGRIP Technology® features the following 3 elements:
Superior Braking Performance: The HydroGrip Technology used for the Wrangler TripleMax, is made with large blocks and a high number of biting edges to increase contact to road asperity. This delivers better braking and grip on wet and dry roads.
Wet Performance: The HydroGrip Technology used for the Wrangler TripleMax, is made with enhanced ESBR compound for multipurpose performances to improve braking and grip on both wet and dry roads.
Road Hazard Resistant: The Wrangler TripleMax designed with rim flange protector, provides more material on the sidewall to protect the rim and tire against road hazards.
The Goodyear Wrangler TripleMax is priced from RM 443.72 to RM675.22 (inclusive of GST), depending on the tire size. It is now at Goodyear Autocare and Servitekar outlets, as well as authorized Goodyear dealers nationwide.