2016 Nissan Safety Campaign Launched At Legoland Malaysia Resort
Edaran Tan Chong Motor (ETCM) will run its popular Nissan Safety Campaign at LEGOLAND® Malaysia Resort in Johor. With this campaign, ETCM aims to engage Nissan customers in raising safety awareness and to enhance essential road safety skills and knowledge for both adults and children.
The 2016 edition of the Nissan Safety Campaign continues with two of its much sought-after modules – Kids Safety Carnival ‘My First Safety Programme with Nissan’ and Safety Driving Experience. Mr Christopher Tan, Sales and Marketing Director in his address to the participants, “We have received overwhelming response and continuous support from our valued customers in our past campaigns, and ETCM is delighted to continue to hold the Nissan Safety Campaign for another year and so reinforce our relationships with our customers; creating a sense of belonging to our Nissan family. The safety of our customers and their families are very important to us, and with the increase number of road mishaps involving children, it is important that safety skills are well communicated through a fun and interactive way to encourage learning. After all, our younger generation is literally driving the future.”
Mr Casper Bonavent, Director of Operations, LEGOLAND Malaysia Resort said, “This partnership has been a great success since we started three years ago! Together with ECTM, we believe in the need to teach children, the future drivers about road safety skills. The best way to teach them is by hands on learning, through fun and interactive ways – something that LEGOLAND® Malaysia Resort prides itself on doing through our various educational programmes in the Resort. ECTM found the best fit with us in teaching children to be safe on the roads through our Driving Schools.”
The Kids Safety Carnival provides valuable tips and advice on road safety. It focuses on educating both parents and children about road safety awareness by teaching traffic rules – to respect and obey them – and also to observe the traffic around them to avoid accidents as well as being safe in and out of the car.
Exclusively for this year, parents are engaged in their kids’ learning by participating together in the modules. The workshop also offers a hands-on wheels session at the Nissan LEGOLAND® Driving School where children were given the opportunity to drive in a true-to-life traffic circuit where they have to steer pass several road signages, traffic lights and other drivers, in order to qualify for their very own personalised Nissan LEGOLAND® Driving School’s license.
ETCM is also bringing the Kids Safety Carnival to Nissan customers throughout Malaysia, followed by the Safety Driving Programme. The schedule is as follows:
More updates and details about the Nissan Safety Campaign at the Nissan website.
Nissan owners who wish to attend can contact ETCM’s Customer Relations Department at +603-4047 8788 or send an email request to crd@tanchonggroup.com. Entries are on a ‘first come, first served’ basis.
