Jaguar Land Rover Launches InMotion To Develop Mobility Services

Jaguar Land Rover Launches InMotion To Develop Mobility Services

Jaguar Land Rover (JLR), the premium British automaker, has launched a spin-off technology venture called InMotion to build apps for mobility services like car-sharing. InMotion will begin testing applications including car-sharing and car-ownership services in North America, Europe and Asia within the year.

InMotion Logo“With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally,” Group Strategy Director Adrian Hallmark said. “As a startup business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands.”

Jaguar Land Rover joins the ranks of a growing list of automakers who are tapping into new technology amidst a changing motoring landscape. Some examples are BMW with the DriveNow car club; General Motors and its investment in ride-sharing company, Lyft and self-driving car startup, Cruise Automation; Volvo with its development of a car controlled via phone (no key needed) as well as Toyota’s car rental system.

Jaguar Land Rover

 

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