Kah Motor opens 3S centre with new Honda CI
Before the setting up of Honda Malaysia Sdn Bhd, the Honda brand was synonymous with its former distributor Kah Motor, not unlike how Edaran Tan Chong Motor and Federal Auto are associated with the Nissan and Volvo brands respectively.
Today, Kah Motor operates a number of dealerships that remain integral to Honda Malaysia’s network across the country. Given its lengthy association with the brand, it is rather apt that Kah Motor has the distinction of opening the first Honda showroom in Malaysia that complies to the brand’s new corporate identity.
The new Kah Motor Selayang dealership sits on 157,000 square metres of total land area. RM30 million was invested into this Honda 3S Centre; the amount included land acquisition, building, facilities and equipment. The new dealership also features 28 service bays with hoists to accommodate up to 140 cars per day. This includes Fast Service and Tyre Service.
Honda Malaysia’s Managing Director and Chief Executive Officer, Mr. Yoichiro Ueno said, “The objective of the new Honda CI is to provide an overall sales and after-sales experience that exceeds customers’ expectations by providing the best facility in the region. Ultimately, the aim is to be the benchmark for automotive retail while maintaining the highest operational standard.”
The new CI incorporates renewed focus on the customer, with their convenience, comfort, and overall experience given key priority in a bid to gain and maintain customer satisfaction and confidence. Three main areas were looked into in conceptualizing the new CI, namely Facade and Exterior, Interior, and Service Bays.
Sporting a modern look with new design and colour scheme, the Façade and Exterior component is further divided into four major sub-components, namely Showroom Display, Feature Car, New Car Delivery, and Service Reception. For the sake of sustainability, the showroom’s design incorporates the showroom incorporates extensive usage of low energy lighting and water conserving features.
The Interior component focuses on the layout of the dealership’s facilities, with customers being given use of amenities such as Customers Lounge and Bar, Kids’ Corner and Nursing Room, and Executive Work Lounge at their pleasure. The new layout also creates a common area for both Sales and Service customers, giving rise to a more conducive environment during the enquiry, negotiation, and delivery processes.
Meanwhile, productivity is increased in the Service Bays through redesign that keeps customer car movement to a minimum. The colour scheme for bays and driveways are also refreshed, sporting a premium appearance for the dealership.
Honda Malaysia currently maintains a network of 75 Honda dealers nationwide, of which 71 are 3S Centres and 4 are 1S Centres. The company targets to have a total of 90 dealers by 2015 and to have all dealerships adopting this newly-introduced CI by 2016.
Pictures: Official Honda release.
