Tan Chong Vietnam launches all-new Nissan Sunny

Tan Chong Vietnam launches all-new Nissan Sunny

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The Tan Chong Group’s Vietnam operations, TCIE Vietnam Pte Ltd, has officially launched Nissan’s L02B global sedan in the country, calling it the Nissan Sunny. The L02B, known as the Almera in Malaysia, has sold 800,000 units worldwide thus far, and Tan Chong is expecting to reproduce the model’s success in Vietnam as well.

Having carried the Nissan brand to strong and thriving heights in Malaysia, Tan Chong is aiming for a repeat of its Malaysian success in Vietnam. Dato’ Dr Ang Bon Beng, former Executive Director of Edaran Tan Chong Motor Sdn Bhd, now spearheads Tan Chong’s charge into Vietnam in his new capacity as Senior Regional Director of the Tan Chong Group.

A new state-of-the-art assembly plant, designed and operated with strict compliance to the Nissan Production Way, began operations on 11 June 2013 with the Sunny being its first product. Based in Da Nang, TCIE Vietnam’s plant is the Tan Chong Group’s first automotive plant outside Malaysian borders.

In conjunction with the Sunny’s launch, TCIE Vietnam also officially opened the 12th dealership of its network, Nissan Giai Phong, owned by the Hung Thuan Thanh Joint Stock Company. The new dealership serves the northern region of Vietnam which accounts for 42% of Nissan’s total sales in the country.

Speaking at the launch and opening ceremony, Dato’ Dr. Ang said, “The appointment of Nissan Giai Phong will further enhance the overall Nissan experience for customers in Northern Vietnam. With a total land area of 3,100 square meters and an investment capital of USD$3 million, Nissan Giai Phong is equipped with 27 working bays and 3 paint shops with 80 staff members to deliver superior customer service to Nissan customers in Hanoi.”

Dato’ Dr. Ang added that the dealership offers the full range of services at one location for the convenience of customers. The showroom also has a play area for children who accompany their parents to view the latest Nissan models.

KON

Pictures: Official Tan Chong release.

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