Wireframe teases Range Rover Evoque’s eventual arrival
Land Rover (Malaysia) Sdn Bhd today unveiled a unique wireframe display at the concourse of Pavilion KL to tease the Range Rover Evoque’s imminent arrival at our shores later this year.
Created by London-based artist Benedict Radcliffe, the wireframe is a life-sized replica of the Evoque’s design lines, which was first shown during the Evoque’s world debut at last year’s Paris Motor Show and has since been shown in cities such as Johannesburg, Los Angeles, Moscow, Miami, Muscat, New York, Paris, Sao Paulo, Shanghai and Sydney as part of the global HelloEvoque marketing campaign for the car.
For its Malaysian appearance, the marketing campaign has a slightly localized twist, being called the Salam Kuala Lumpur HelloEvoque campaign. Two units of the wireframe, painted in luminous lime green and neon blue will be shown at various high-traffic locations around the Klang Valley over the next several months.
“We are extremely excited about the market potential and impact of the Evoque. It is a game-changer for the Range Rover brand as it defines a completely new segment in the SUV market. We are targeting a younger market who are style, technology and environmentally conscious. We believe that they will love its stunning LRX concept-based design, compact size and fuel efficiency. The Evoque offers a complete Range Rover experience in a smaller, more sustainable and attainable vehicle,” he said.
Pricing of the Evoque has not been finalized, though we understand that Land Rover is looking at a range of RM300k to RM400k, keeping it below the Discovery. It will be offered in three and five-door bodystyles, with 2.0-litre petrol and 2.2-litre engines forming the powertrain options.
Interested customers should know that Land Rover Malaysia is now ready to accept your bookings for the Evoque. For more information on the Range Rover Evoque, please contact 1-300-1300-16 or visit www.rangeroverevoque.com.my.
