Proton launches 2nd brand of spare parts
Proton today launched its second brand of spare parts, named ‘Proton AMP’, which offers customers spare parts of comparable quality with original items but at more affordable prices. Short for ‘After Market Parts’, AMP parts occupy a slightly lower branding tier when compared to fully original Proton parts.
En. Mohamad Shukor Ibrahim, Chief Executive Officer of Proton Edar Sdn. Bhd. said, “For most of our customers, the focus on saving cost in the post-warranty maintenance of their Proton cars have often led them to purchase low quality counterfeit parts that do not conform with the OEM’s (Original Equipment Manufacturer) safety and quality standard and this is detrimental to the well being and performance of their Proton cars. The Proton AMP will address this concern by providing Proton car owners high quality parts that are not only affordable but more importantly endorsed and guaranteed by Proton.”
To give customers the added peace-of-mind, all Proton AMP parts are covered by a 3-month / 5,000km (whichever comes first) warranty. All authorized Proton service centres and parts stockists will start carrying Proton AMP parts from 21 May 2011 onwards.
