Honda Malaysia today introduced a new variant of the 8th generation Civic, offering the 1.8-litre model with a host of goodies plucked from the 2.0-litre. Dubbed the 1.8S-L, the new variant is projected to make up for some 30% of a targeted monthly sales figure 750 units for the Civic.
Priced at RM119,980 on-the-road without insurance, the 1.8S-L is a mere RM5,000 over the Civic 1.8S, but a full RM11k down from the 2.0S. We have already seen Honda perform such a model shake up last year with the hugely popular Accord 2.0 VTi-L.
Features added to the 1.8S-L include cruise control, steering-mounted audio controls, wing mirror integrated blinkers, chrome door handles, metallic dash finish, and leather trim. Following a similar argument as the aforementioned Accord 2.0 VTi-L, these additions immediately make the 1.8S-L the pick of the Civic range.
Commenting about the new variant, Mr. Toru Takahashi, Managing Director and Chief Executive Officer of Honda Malaysia said, “Ever since the launch of the 8th Generation Civic in 2006, we have continuously improved on the model based on customer feedback that we received. With each improvement and enhancement, Honda Malaysia seeks to understand and meet the expectations of our customers. The new Civic 1.8S-L is no different. Ultimately, our aim is to achieve No. 1 in Customer Satisfaction and we will continue to offer products of the highest quality at reasonable prices.”
“Over the years, the Honda Civic has become an iconic model known for its performance as well as advanced and dynamic appearance. We are confident that the Civic will continue to appeal to people who constantly seek for progression and are passionate about life as it, reflecting the dynamic personality of Civic fans. These people are in search of a vehicle that enhances their image and captures the essence of stylishness and confidence.” added Mr. Takahashi.
Since its debut in 2006, Honda has shifted over 37,000 units of the 8th-gen Civic into Malaysian homes, and for 2010, expectations are that the Civic will make up for 20% of Honda’s sales pie chart.
Available for viewing at Honda showrooms nationwide, the Civic 1.8S-L is offered in the same colours as the existing Civic, namely Taffeta White, Crystal Black Pearl, Alabaster Silver Metallic, Sparkle Gray Pearl and Urban Titanium.
Pictures: Official Honda release