Kuala Lumpur, 2 January 2008: DaimlerChrysler Malaysia Sdn. Bhd., official importer of Mercedes-Benz in Malaysia, will be renamed to Mercedes-Benz Malaysia Sdn. Bhd.
The new name is in line with a global name change from DaimlerChrysler to Daimler AG, with the Mercedes-Benz name being used in markets where distribution of the prestige brand is the key business activity. The change from Daimler AG for Germany and other key markets better reflect the broad nature of the group’s business.
“The new name reflects our company’s key business activity, which comes from the main contributor, Mercedes-Benz. With the name change, our operation and business model will remain status quo. In addition, we believe that our new name will further enhance all our future marketing and communication efforts,” said Peter Honegg, President & CEO of Mercedes-Benz Malaysia Sdn. Bhd.
“On another note, our focus on Mitsubishi FUSO will continue to be strong and we look forward to its future expansion. Meanwhile, under the new name as well as the new Mercedes-Benz logo, we will continue to honour our brand’s long and prestigious tradition,” added Honegg.