Unique Test Drive Programme
Imagine intending to spend RM 300,000.00 on a car and only having about 15 minutes to test drive it and to decide if this is right for you. In most instances, a test drive of a new car means a short drive around the block. But Swedish Marque, the newly appointed Volvo dealer in town is all too aware that to make an informed decision, it could take a lot more.
From that realisation, the innovative RHB Platinum Mastercard 24-hour test drive programme was born. Beginning April for a period of three months, RHB Platinum Mastercard holders have been invited in stages to experience either a Volvo XC90 or Volvo S80 Executive by taking the cars home for a 24-hour period with absolutely no obligations.
“More than our constant desire to delight our customers with memorable experiences, the RHB Platinum Mastercard 24-hour test drive is our way of giving potential owners an opportunity to get a good feel of the award-winning Volvo XC90 and the highly-desirable Volvo S80 Executive at their leisure.
We believe that the products speak for themselves and when you drive any of the Volvos along the usual route home, on a family shopping trip or even with a foursome to the golf course, it will be easy to see how relevant an XC90 or S80 Executive will be and how easily it will fit right into your lifestyle,” says Swedish Marque General Manager Pang Cheong Yan.
Under the programme, RHB Platinum Mastercard holders are simply invited to call Swedish Marque for an appointment, produce their cards at either of the two Swedish Marque outlets on Jalan Ampang or in Sungai Besi, collect the car of their choice and they are off on their test drive.
At the end of the 24-hour period, the cardholders just return the cars with no questions asked and no obligation to buy. “We wanted to allow the cardholders to experience the cars comfortably with their family members or friends and that is the essence of how we do our business at Swedish Marque. Customers are always made to feel at home whether they’re here to service their Volvos or shopping for a new car,” added Cheong Yan.
According to Cheong Yan, the programme has been very successful so far with cars going out weekly and many of the cardholders have come away impressed both with the programme and the cars. “The response to the programme has been encouraging and we may consider offering similar programmes to other partners in the future,” he said.
