Ford Concessionaires Opens Flagship Centre
The competition is more intense these days and customers expect a high level of after-sales service when they spend so much money on a new vehicle. So it’s not unusual for companies to invest substantially in building new facilities and, to make things convenient for their customers, to have ‘one-stop’ centres which offer sales, service and spares (‘3S’ in industry-speak).
As the largest Ford dealer group in Malaysia, it is therefore not surprising to find Ford Concessionaires (a subsidiary of Tractors Malaysia) spending more than RM1.5 million to build a flagship 3S centre in Petaling Jaya, Selangor.
Strategically located alongside the busy Federal Highway (across the road from the C&C Bintang complex), the new Ford Concessionaires Centre is the largest such Ford facility in the country and is the 14th 3S facility for Ford Concessionaires (which has 16 branches nationwide). In the 4,088 sq. metre building are a showroom, parts centre and service centre with 23 bays.
As with all authorized Ford service centres, the facility is equipped with the special tools needed for Ford vehicles, electronic diagnostic equipment and of course, personnel thoroughly trained to service on Ford vehicles. Customers who send their vehicles in will be attended to at an Interactive Service section where service advisors take note of their needs and inspect the vehicles, prior to servicing being done. Should they choose to wait while servicing is done, there is a comfortable lounge adjacent to the showroom with internet access and a coffee bar.
Needless to say, the full range of Ford models is available and in the year ahead, a number of new models will also appear in the showroom. Besides the new Ford Ranger Automatic, there is also going to be a new car and as announced recently, the all-new Everest SUV is also coming to Malaysia.
“Our flagship centre has been designed to offer customers first-class comfort and hospitality, right from the time they first visit our showroom to the time a new vehicle is delivered and thereafter, every time he or she comes in for servicing,” said Zaifullizan Abdul Aziz, GM of Ford Concessionaires.
“In the 21 years we have been selling Fords, we have constantly improved and upgraded our facilities around the country and will continue to do so. This new flagship centre is clear evidence of our commitment to serve customers better,” he added.
In his address to guests attending the opening ceremony, John Parker, President of Ford ASEAN, complimented Ford Concessionaires on their efforts and said that the facility represents “a wave of new Ford dealerships that will change the way we do business and interact with our Malaysian customers.”
“The elements here are key to Ford’s brand@retail program – a uniform brand image program implemented worldwide that elevates a dealership to be recognized as conforming to Ford’s global standards in assuring customer satisfaction and building brand loyalty,” explained Mr Parker.
The new Ford Concessionaires Flagship Centre is located at Lot 5, Jalan 205, 46050 Petaling Jaya. For more information, visit their website at http://www.fordconcessionaires.com
