Auto Bavaria and Cartrade Sdn Bhd will officially launch the new BMW 7 Series in Malaysia in Completely Built-Up (CBU) form on March 2nd 2002. To introduce this model – said to be the most advanced BMW ever offered – Auto Bavaria is investing close to RM3 million and the bulk of this investment is for the setting up of a comprehensive information technology infrastructure. Known as the Global Dealer Management System (GDMS), the technology links all seven branches nationwide to the Auto Bavaria headquarters in Shah Alam, Selangor and eventually, direct to BMW’s headquarters in Munich, Germany.
Specialist technical teams have been sent to Germany for intensive training while regular training sessions have also been conducted locally since last year. The company has also invested in a host of special diagnostic tools and equipment. Among them is a sophisticated simulator to familiarise its technical staff on the workings of the revolutionary iDrive ergonomic concept featured in the new 7 Series. In addition, a complete unit of the car was also flown in last year specifically for training of technical and non-technical staff.
For the launch, Auto Bavaria is planning a grand ‘five-star event’ to which about 500 guests comprising Malaysian society’s elite will be invited. It will be held at the Palace of the Golden Horses outside Kuala Lumpur and besides the unveiling of the new BMW flagship, there will also be the first-ever performance in Malaysia by the renowned Three Sopranos –– Lorna Windsor, Anna Carnovali and Natalia Margarit.
According to Auto Bavaria General Manager for sales and marketing, Tunku Badlishah bin Tunku Annuar, the completely re-invented 7 Series is set to ‘redefine the automotive luxury segment’.
“It is perhaps the most technologically advanced car ever on Malaysian roads. As the authorised distributor, Auto Bavaria is sparing no expense to ensure that owners of the new 7-Series enjoy the best possible support befitting a car of the future,” he said.
“The extensive use of groundbreaking technologies in the new 7-Series meant that only an authorised distributor such as Auto Bavaria has the required equipment and technical expertise to support the car. It’s a revolutionary car and that’s why it is so important for us to be thoroughly prepared for its introduction,” added Auto Bavaria Managing Director Rajan Thurairatnam.
Two models – the 735Li and 745 Li – will be available and their prices, along with more detailed information and specifications, will be revealed at the launch date.