EON recorded the highest sales volume since the 1998 recession with 12,053 units sold in April 2000. The figure reflects a 118% increase against the April 1998 figures of 5,529 units when the auto industry experienced its worst downturn.
According to EON managing director Datuk Adzmi Abdul Wahab said: “The positive sales trend demonstrates a return to the pre-crisis days when EON averaged 12,000 units a month in 1997, with total sales hitting an all-time high of 140,963 units for that year. Today, we see the return of this bright and healthy trend in the sales of the national car, a clear sign of a robust Malaysian economy.”
The automotive industry has always been regarded as the barometer of consumer confidence and economic health in Malaysia. The worst for the automotive industry came in January 1998 when sales plunged by 62.3% against the 1997 figures.
EON’s motor business was severely affected in the 1998 economic downturn when the average monthly sales recorded stood at 5,633 units a month including an adverse low of 2,330 units in February.
However, the government measures to boost the automotive industry and to stimulate the economy as well as the innovative steps undertaken by the EON management to drive sales, are now resulting in a healthy return to the pre recession days.
“Our performance up to April this year of 40,164 units continues to be within our expectations. This compares well against the same period in 1999 which saw 34,105 units sold reflecting a 17.8% increase,” said Datuk Adzmi.